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Madison appoints Rajdeep Bhattacharyya as Director- Digital

He will oversee the agency’s digital operations in Delhi for all existing and emerging digital media initiatives.

BestMediaInfo Bureau | Delhi | June 27, 2011

After announcing the appointment of Sushma Jhaveri (COO, Madison Media Infinity), Madison Media has announced another senior level appointment of Rajdeep Bhattacharyya  as Director, Digital based in Delhi to further strengthen its Digital capability.

Rajdeep, a digital media and marketing professional has graduated in Computer Science from the US and has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent Digital Consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing. On the agency side he has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients. In his current role Rajdeep will oversee the agency’s digital operations in Delhi for all existing and emerging digital media initiatives including display, video, SEM, mobile, social and emerging media.

Welcoming Rajdeep on board, Punitha Arumugam, Group CEO, Madison Media, said, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”

Rajdeep Bhattacharyya, on his joining Madison, added, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media's digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media’s offerings and I look forward to play a part in continuing to develop a world class media company.”

Madison Media’s spend in Digital accounts for about 10-15% of total digital spends in the country. The agency does digital work for clients like Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA, Spice Jet, etc… The agency has also won several awards at Cannes, Yahoo Big Idea Chair, Emvies and Goafest in the digital and new Media space.

Madison Media was in the news earlier this year for winning the coveted ITC media planning and buying AOR that it is currently handling through its unit CREST.

Madison Media is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia,  Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, Indian Oil and many others.  The gross billing of Madison Media is Rs. 3000 crores.

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