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Lowe Lintas launches new campaign for Maruti SX4

The new TVC reinforces the concept of refined masculinity introduced in the last commercial; watch the TVC here.

Neha Saraiya | Delhi | June 24, 2011

Maruti Suzuki launched yet another TV commercial for Maruti SX4 to reinforce the concept of refined masculinity which was introduced with the last commercial. The TVC has been conceptualized by Lowe Lintas and is currently on air across the TV channels.

Maruti SX4 has established itself as the car for the ‘man’ in every gentleman by the virtue of being an unbeatable combination of power, performance and luxury in the segment. Taking the brand forward, this time round, the objective was to reinforce the concept of refined masculinity which was introduced with the last commercial.

[youtube]http://www.youtube.com/watch?v=ANRMgcIdkIE[/youtube]

The current communication developed by Lowe Lintas does so by portraying different aspects of the personality of men who drive the SX4. The commercial beautifully brings to life how societal norms, expected roles and responsibilities restrict a man from being his uninhibited masculine self. While the SX4 brings out the man in him when he finally forgets all his roles/social expectations and just enjoys the drive.

The idea behind the campaign was to bring to life how societal norms, expected roles and responsibilities restrict a man from being his uninhibited masculine self.

Credits:

Creative: Amer Jaleel, Deepesh Jha, Akashneel Dasgupta, Mohit Arora, Ajoy Krishna,, Manzoor Alam, Soumyarka Gupta, Anshul Nagpal

Planning: Anurag Prasad

Business: Syed Amjad Ali, Sonia Upadhyaya

Producer: Red Ice Films

Director: Roman Valent

Neha@BestMediaInfo.com

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