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IRS Q1 2011: Top 10 Dailies in Bihar

Seven out of top 10 dailies witness growth; Dainik Jagran back on growth path.

BestMediaInfo Bureau | Delhi | June 20, 2011

Hindi daily ‘Hindustan’ remains the distant leader in Bihar and still growing at a consistent rate. By adding 1,04,000 readers in the first quarter of IRS 2011, the newspaper has strengthened its position further at No.1. Its current AIR stands at 47.29 lakh as compared to 46.25 lakh in IRS Q4 2010 and 44.75 lakh in IRS Q1 2010. The newspaper has grown by 5.7% over the past one year.

The second largest read daily of the state ‘Dainik Jagran’ has registered a considerable growth of 3.5% over the previous quarter. The largest reader newspaper of the world has an AIR of 25.68 lakh in IRS Q1 2011 as compared to 24.82 lakh in the previous survey and 25.26 lakh in IRS Q1 2010. Dainik Jagran has grown by 1.7% in the state over the past one year.

Growing swiftly in Bihar on quarter on quarter basis, ‘Prabhat Khabar’ has again added more than 23% readers over last quarter. The third largest read newspaper of the state has recorded an AIR of 3.36 lakh in IRS Q1 2011 as compared to 2.73 lakh in previous quarter and 1.73 lakh in Q1 2010. It has grown by 95% over the past one year.

No.4 Hindi daily ‘Aj’ has also registered a marginal growth and added 10,000 readers over the last quarter. The newspaper has recorded an AIR of 2.69 lakh as compared to 2.59 lakh in previous quarter. There has been no change in the readership of the newspaper as compared to the same period in last year.

At No.5 in Bihar is English daily ‘The Times of India’ which has recorded an AIR of 1.51 lakh in IRS Q1 2011 as compared to 1.54 lakh in last survey. The English daily has added 5,000 readers over the past one year.

Despite losing 8.4% readers in the first quarter of IRS 2011, ‘Rashtriya Sahara’ has managed to retain its No.6 position in the state. The daily has an AIR of 98,000 in this quarter as compared to 1.07 lakh in IRS Q4 2010 and IRS Q1 2010.

‘I Next’ has replaced Hindustan Times to become the 7th choice of Bihar in the first quarter of IRS 2011. By gaining 46.8% readers over last survey, its current AIR stands at 91,000 as compared to 62,000 in IRS Q4 2010 and 1,01,000 in IRS Q1 2010.

Loss of more than 19% readers in a quarter has pushed ‘Hindustan Times’ at No.8 position in the state. HT has recorded an AIR of 84,000 in IRS Q1 2011 as compared to 1,04,000 in last quarter and 80,000 in Q1 2010.

‘The Hindu’ and ‘The Economic Times’ are on 9th and 10th spot with AIR of 23,000 and 16,000 respectively. The Hindu has grown by 21% over last quarter results while there is no change for ET.

Info@BestMediaInfo.com

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