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IRS Q1 2011: Radio Mirchi continues to rule

Radio Mirchi records 41.48 million listeners while BIG FM has 25.23 million listeners.

BestMediainfo Bureau | Delhi | June 20, 2011

Radio Mirchi has garnered the top spot in FM radio listenership mapped across the country. According to the recently released Indian Readership Survey (IRS) Q1 2011, the station enjoys a listenership of over 41.48 million listeners.  This puts Radio Mirchi far ahead of its next competitor (BIG FM) that lags behind with a listenership of 25.23 million.

Radio Mirchi’s current listenership is almost 40% higher than the Average Issue Readership (AIR) of the Top 2 newspapers put together.

Radio Mirchi tops the charts with the largest cumulative listenership of 14.54 million in the eight key cities of Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Pune and Ahmedabad. Mirchi’s listenership is almost twice the size of the next player. Even geographically Radio Mirchi has maintained its lead across West, North, East and Central India.

Elated with the success, Sujata Bhatt, EVP, Marketing & People Innovation, Radio Mirchi said, “We are delighted with the IRS survey results. It is really re-assuring to know that we have got the dynamics of private FM industry right. We continue to lead with a huge margin and will always strive to provide our listeners content in sync with their taste and preference. We will also continue to outdo our own benchmarks and will maintain this lead always.”

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