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Indian Express & Financial Express revamp epaper

With several options for leveraging social media, the epapers are incredibly lighter and faster in browsing.

BestMediaInfo Bureau | Delhi | June 7, 2011

Gone are the days when you had to wait for a long time to open a page of epaper of any publication. And that much patience was only giving you the viewing/reading rights of epapers. But now, Indian Express and Financial Express have recently introduced such epapers that are incredibly lighter and faster in browsing and easy navigations make them first of its kind epaper. Not only this, the online readers have got a lot many things to do with that epaper as it has several options for leveraging social media. The solution for this epaper utilizes Mediology Software’s digital edition platform which uses global distribution of the epaper.

Speaking with, Sanjeev Gera, Business Head, Online, The Indian Express Group, said, “We believe that internet is increasingly becoming the important source of information and with the revamp of our epapers, we have eased the sharing of news on social media platforms.”

When asked if there is any plan to monetize the digital content, Gera said, “Currently the access to our online content is free of charge but soon we are planning to monetize our premium and archival content.”

Describing on the solution, Manish Dhingra, Director, Mediology Software, said, “With this technology, the content is globally distributed in North America, Asia and Europe to serve the audiences of those regions effectively. Our path-breaking digital solution for Indian publishers ensures the global distribution of their content and its effective monetization.”

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