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IIFA: Mallika Sherawat's Hollywood debut Politics of Love on Video on Demand

Film will be available in 100 million homes worldwide beginning September 1, 2011.

IIFA: Mallika Sherawat’s Hollywood debut ‘Politics of Love’ on Video on Demand

Film will be available in 100 million homes worldwide beginning September 1, 2011.

BestMediaInfo Bureau | Delhi | June 26, 2011

Warner Bros. Digital Distribution and Codeblack Entertainment announced their plans to release the romantically charged comedy POLITICS OF LOVE via Video On Demand (VOD) beginning September 1, 2011.  This platform provides film properties with a unique means to capture massive viewing audiences in more than 100 million homes. The film will be in the VOD space for a two week window before heading to DVD on September 20, 2011.

As the U.S. election campaigns get underway, POLITICS OF LOVE is a whimsical reminder of the historic 2008 season in which Barack Obama and John McCain faced off in a heated battle for the hearts and minds of America.

Wildly popular Bollywood actress Mallika Sherawat shines as Aretha Gupta, an Indian- American woman returning home to work in her parents’ restaurant after a career disappointment, only to find herself caught up in the fervor of a local Obama campaign. A staunch Democrat, she finds herself falling for handsome campaign manager Kyle Franklin (Brian White, Stomp the Yard, TNT’s Men of a Certain Age) with just as much passion for the election as she does. The catch? He is the leader of the local Republican Party.  As she reconciles her beliefs with her heart, the social and cultural debate rages around her and her family.

POLITICS OF LOVE also features the luminous Ruby Dee (American Gangster), and Loretta Devine (Jumping the Broom) as Aretha’s loving and outspoken step-mother and grandmother.

Politics makes strange bedfellows, but never stranger than when a beautiful Indian-American Obama campaign volunteer reluctantly falls for her Republican counterpart, a sexy, savvy, African- American conservative. Sparks fly, tempers flare, heads turn, and romance blossoms for this mismatched pair of lovers in the frantic and intoxicating days leading up to Election Day. Can the politics of love conquer all?



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