TheÂ account size is estimated to be around Rs 25 crore; there was no formal pitch called.
BestMediaInfo Bureau | Delhi | June 20, 2011
YOU Broadband, the internet service provider company has appointed Ignite Mudra to handle its creative services for its broadband connection. There was no formal pitch process. Ignite Mudra was invited to make a presentation on the basis of which they won the business. Palasa Creative House, a Mumbai-based agency was the incumbent.
Ignite Mudra will be working on the strategy and creative deliverables of the brand. TheÂ account size is estimated to be around Rs 25 crore.
Set up in 2001 by British Gas as Iqara Broadband, YOU Broadband & Cable India Limited became a Citigroup Venture Capital International (CVCI) owned company in 2006.
YOU Broadband is a category âAâ ISP andÂ Indiaâs first ISO accredited broadband service provider. One of the leading independent ISPs in India, YOU offers high speed Internet, voice and video services through cable modem platform to residential, SME and corporate customers in 12 cities. As a part of its growth plans, YOU is rapidly expanding its footprint in other cities across the country.
Talking about this announcement in relation to their growth plans, EVS Chakravarthy, CEO, YOU Broadband said, âWe liked what we saw in the Ignite presentation. Their strategic understanding andholistic approach to brand building helped us take the decision in their favour.â
Commenting on this development, Sudarshan Banerjee, Head-Ignite Mudra said "YOU is a brand for the future. They are present in all segments of the ISP market. It is an exciting category to be in. And, it is heartening that the Ignite agenda has been set in motion and is being followed with the right amount of zeal."