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Hanmer MSL, Saatchi & Saatchi Focus launch Brand & Talent

Global Speciality Practice to help employers in India attract, engage & retain the right talent.

BestMediaInfo Bureau | Delhi | June 22 2011

HANMER MSL, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, PR and events network, in collaboration with Saatchi & Saatchi Focus, also part of Publicis Groupe, the third largest Communications Group worldwide, today launched the Brand and Talent Practice™ in India. An already established global employee communications offer, this suite of services has expanded to help Indian companies get the most from their investment in people by attracting, motivating and retaining the right talent to help grow their business.

The Brand and Talent™ speciality practice covers the entire range of employee communications. The service offering spans three broad areas including Employer Branding, Recruitment Communications and Employee/Internal Communications.   Recent studies by Gallup Consulting have established a strong and irrefutable co-relation between Employee Engagement and the Financial Performance, confirming that companies with engaged employees outperform their rivals by up to 300%! Brand and Talent™ will help companies build employee engagement strategies linked to the achievement of corporate goals, giving them a distinct edge in the marketplace. This new practice will look to connect media and audiences both internally and externally, across functional lines within the enterprise and across markets where cultural values and work-life balance often vary drastically. This will help companies attract and engage the right talent more effectively and efficiently, making their businesses more productive, whilst retaining employees longer as ambassadors both during and after their employment.

MSLGROUP’s Brand and Talent™ Practice was launched globally last year bringing together expertise from various backgrounds such as Public Relations, Advertising, Branding, Corporate Communications, Sustainability, Media buying, Research and Evaluation. As multi-national clients increasingly demand local market and audience insight, Brand and Talent™ provides market intelligence, audience insight, media buying, production and implementation in 104 countries via Publicis Groupe’s fully-owned agencies. The practice offers a ‘hubs + satellites’ network of employee communications specialists in 20 countries, across five continents.  In India, HANMER MSL and Saatchi & Saatchi Focus will partner to deliver this unique set of services to clients across a wide range of industries such as IT, ITes, Manufacturing, Entertainment, FMCG, Automobile, Oil and Gas, Healthcare and BFSI, to name a few.

Commenting on the launch of the Hanmer MSL Brand and Talent™ practice, Jaideep Shergill, CEO, HANMER MSL said, “We are excited to bring in a wave of innovative thinking and a new suite of services for talent management to the Indian market. Traditional approaches to employee communications aren’t keeping up with the times – today’s successful companies see huge strategic value inherent in a more joined-up approach and are looking for partners like us to guide them.”

“MSLGROUP’s Brand and Talent™ Practice will change the way employers view their Talent,” said Malavika Harita, CEO of Saatchi and Saatchi Focus in India. “We are excited to partner with HANMER MSL and offer these services to our clients. It is an apt time as organizations are beginning to recognize that having the right employer brand has a direct impact on the talent that becomes a part of them, and engaging and retaining that talent leads to financial outperformance of the organization.”

Globally, Brand & Talent™ already counts among its clients the likes of AXA, Barclays Capital, BP, Coca-Cola, EADS, Ernst & Young, GDF Suez, GlaxoSmithKline, KPMG, Renault and Sainsbury’s.

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