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Double Dhamaal set to have a decent opening

Ormax Media’s Moviescope™ predicts weekend opening of Rs 18.2 crores, assuming a release across 1200 cinemas.

BestMediaInfo Bureau | Delhi | June 23, 2011

As per Ormax Media’s Moviescope™ predictive model, Indra Kumar’s Double Dhamaal is expected to have a nett weekend opening of Rs 18.2 crores, assuming a release across 1200 cinemas.

In the week prior to release, three songs of Double Dhamaal have made it to the top 20 in Ormax Media’s weekly music countdown charts Heartbeats with Chal Kudiye at No. 12, Oye Oye at No. 18 and Jalebi Bai entering the charts at No. 19.

Moviescope™ is a Film Research Engine designed to take care of all the needs of a producer. This includes four components - Ad Pre-Test, Film Pre-Test, Awareness Tracking (Cinematix) and Exit Polls.

Using consumer data on various parameters, Moviescope can predict the opening weekend collections of a film a week before its release, and the Lifetime Box Office (LBO) within three days of release.

Bollywood@BestMediaInfo.com

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