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Coke Studio@MTV is all set to take off

Premiering this Friday, the show brings the most versatile and talented artists on one single platform.

Coke Studio@MTV is all set to take off

Premiering this Friday, June 17th, the show brings the most versatile and talented artists on one single platform.

BestMediaInfo Bureau | Delhi | June 15, 2011

Music lovers get ready to experience a musical delight as Coke Studio@MTV rolls out an exhilarating bouquet of diverse artists across genres to create an extraordinary series of medleys of fusion music. Coca-Cola, the world's leading beverage brand, in partnership with India’s leading youth brand – MTV brings the stellar performances by the mélange of versatile artists from all over India to create a musical symphony from Friday June 17th at 7pm only on MTV.

Bringing alive the magic of just PURE music at The Grand Regency, Ballroom, an exceptional ensemble of artists comprising of  Shankar Mahadevan, KailashKher, Richa Sharma, Tochi Raina, HarshdeepKaur, Papon and Mathangi regaled everyone with their soulful tracks culminating into thunderous applause! With the impeccable musical renditions by the electric artists on June 13th, Coke Studio@MTV showcased glimpses of the musical treat in store for the ardent music enthusiasts brimming with excitement about the Indian edition to go on air from June 17th.

With the best talents in the industry celebrating the musical diversity of this incredible country, every episode will feature one established musician, one up-and-rising artist and one folk legend, creating a soulful sound that will stay with the audience for a long long time. This musical delight comprises of versatile and talented artists like Shaan, Shafqat Aamant Ali, Shankar Mahadevan, SunidhiChauhan, KK, Hariharan, KailashKher, Colonial Cousins, Richa Sharma, Bombay Jayshree along with folks legends of the likes of Khogen Da, WadaliBorthers, Rashid Khan, Sabri Brothers and upcoming talents like Advaitha, ShruthiPathak, ChinnaPonnu, Harshdeep and many more. Pioneer of remix wave, ace musician and singer Leslie Lewis will be the composer/ music director on Coke Studio@MTV guiding the artists in creating a soulful track.

Speaking about the music property, Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola India said, “Coca-Cola has always been at the forefront of taking music right into the minds of music lovers around the world.  Coke Studio is a tremendous opportunity for us to draw connects between our brand and music lovers in this part of the world. We believe that the ‘happy’ energy of Coca-Cola would help teenagers and young people in India come together to find their voice and share it with the world through music.”

Commenting on the announcement, Aditya Swamy - Channel Head, MTV India, says “From June 17th television screens will reverberate with the mellifluous voices and sounds created by the concoction of mainstream singers, folk artists and fresh talent. Coke Studio@MTV promises great music; new talent and fresh pairings giving entertainment galore to the music lovers…Enjoy the extraordinaire series of Coke Studio’s signature fusion music to the core”

Produced by MTV India in partnership with Red Chillies Entertainment’s Idiot Box, Coke Studio@MTV truly exemplifies the melodious symphony of the diverse genre of music ranging from famous Bollywood rhythms, traditional tunes, modern western, folk, and much more bundled into a one spectacular musical treat. Bringing alive the magic of live recordings and performances, Coke Studio@MTV prides itself on providing a musical platform, which bridges barriers, celebrates diversity and encourages collaboration.



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