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Cannes Lions 2011: Mudra & BBDO lead Indian shortlists on day 1

Out of total 16 shortlists in Direct, Promo & Activation and PR categories, Mudra & BBDO bag 12 nominations.

Neha Saraiya | Delhi | June 20, 2011

The 58th International Festival of Creativity began on a good note for India. As of yet, the short listings for the three categories have been announced- Direct, Promo & Activation and PR where Indian agencies have secured 16 nominations.

While Mudra Communications has topped the list with 7 shortlists in all three categories, BBDO has bagged 5 nominations followed by Creativeland Asia securing 2 nominations along with Grey and Contract with 1 nomination each.

A total of 1858 entries were registered for the Direct Lions Category, out of which 90 claimed from India. Judged by Alexander Schill, Global Chief Creative Officer, Serviceplan Group, along with Raj Nair, Regional Creative Director, Mumbai & South, Contract Advertising, finally six Indian works have been shortlisted for the final medal.  These included the works of Mudra Communications, Grey Worldwide and Contract advertising.

DIRECT LIONS

SUB-CATEOGARY AGENCY TITLE ADVERTISER
Flat Mailing Mudra Communications, Mumbai Disappearing discounts R I Ayurveda Research Labs
Mudra Communications, Mumbai Bouncing Mail Union Bank of India
Ambient Media & Print Collateral, Non-Mail (Small Scale) Grey Worldwide, Mumbai Magic Drain Opener Procter & Gamble
Traffic & Brand Building Mudra Communications, Mumbai Disappearing discounts R I Ayurveda Research Labs
Best Low Budget Campaign Mudra Communications Mumbai Silent National Anthem Reliance Media Works
Corporate Image & Information Contract Advertising,  Gurgaon Soles with Souls J.K. Tyre & Industries

In the Promo & Activation category, BBDO India led the mark with three nominations from the total of 89 Indian entries in this particular category. Besides BBDO, CreativeLandAsia and Contract advertising has two nominations each. The jury members for this category included of Warren Brown, Creative Founder, BMF and Brian Tellis, Chairman, FountainHead.

PROMO & ACTIVATION

SUB-CATEOGARY AGENCY TITLE ADVERTISER
Best Use of Experiential Marketing in a Promotional Campaign BBDO  Mumbai Shave Sutra Procter & Gamble
Best Use of Broadcast in a Promotional Campaign Mudra Communications Mumbai Silent National Anthem Reliance Media Works
Best Sponsorship or Partnership Campaigns BBDO Gurgaon Cops on Oats PepsiCo
Financial Products & Servcies BBDO Gurgaon Call from the future Aviva life Insurance
Best use of Social Media Marketing in a Promotional Campaign Creativeland Asia,  Mumbai Plan-T Parle Agro
Food and Non-Alcoholic Drinks Creativeland Asia,  Mumbai Plan-T Parle Agro
Corporate Image & Information Mudra Communications, Mumbai Silent National Anthem Reliance Media Works

The third category i.e the PR category has the least number of Indian nominations with only three works from the country shortlisted. However the number of entries from India has increased to 14 this year as compared to 12 of last year. This category was judged by Dave Senay, President  & CEO, Fleishman-Hillar, and Veena Gidwani, Chief Executive Officer, Madison Public Relations. The nominated agencies are Mudra communications and BBDO India.

PR LIONS

SUB-CATEOGARY AGENCY TITLE ADVERTISER
Consumer Goods BBDO India Shave Sutra Procter & Gamble
Best Launch or Re-launch BBDO India Shave Sutra Procter & Gamble
Best Use of Broadcast sub-category Mudra Communications Mumbai Silent National Anthem Reliance Media Works

Neha@BestMediaInfo.com

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