Cannes Lions 2011

Cannes Lions 2011: Mudra & BBDO lead Indian shortlists on day 1

Out of total 16 shortlists in Direct, Promo & Activation and PR categories, Mudra & BBDO bag 12 nominations.

BestMediaInfo Bureau

20 Jun 2011 12:06 IST

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Cannes Lions 2011: Mudra & BBDO lead Indian shortlists on day 1

Out of total 16 shortlists in Direct, Promo & Activation and PR categories, Mudra & BBDO bag 12 nominations.

Neha Saraiya | Delhi | June 20, 2011

The 58^th International Festival of Creativity began on a good note for India. As of yet, the short listings for the three categories have been announced- Direct, Promo & Activation and PR where Indian agencies have secured 16 nominations.

While Mudra Communications has topped the list with 7 shortlists in all three categories, BBDO has bagged 5 nominations followed by Creativeland Asia securing 2 nominations along with Grey and Contract with 1 nomination each.

A total of 1858 entries were registered for the Direct Lions Category, out of which 90 claimed from India. Judged by Alexander Schill, Global Chief Creative Officer, Serviceplan Group, along with Raj Nair, Regional Creative Director, Mumbai & South, Contract Advertising, finally six Indian works have been shortlisted for the final medal. These included the works of Mudra Communications, Grey Worldwide and Contract advertising.

DIRECT LIONS

SUB-CATEOGARY	AGENCY	TITLE	ADVERTISER
Flat Mailing	Mudra Communications, Mumbai	Disappearing discounts	R I Ayurveda Research Labs
Flat Mailing	Mudra Communications, Mumbai	Bouncing Mail	Union Bank of India
Ambient Media & Print Collateral, Non-Mail (Small Scale)	Grey Worldwide, Mumbai	Magic Drain Opener	Procter & Gamble
Traffic & Brand Building	Mudra Communications, Mumbai	Disappearing discounts	R I Ayurveda Research Labs
Best Low Budget Campaign	Mudra Communications Mumbai	Silent National Anthem	Reliance Media Works
Corporate Image & Information	Contract Advertising, Gurgaon	Soles with Souls	J.K. Tyre & Industries

In the Promo & Activation category, BBDO India led the mark with three nominations from the total of 89 Indian entries in this particular category. Besides BBDO, CreativeLandAsia and Contract advertising has two nominations each. The jury members for this category included of Warren Brown, Creative Founder, BMF and Brian Tellis, Chairman, FountainHead.

PROMO & ACTIVATION

SUB-CATEOGARY	AGENCY	TITLE	ADVERTISER
Best Use of Experiential Marketing in a Promotional Campaign	BBDO Mumbai	Shave Sutra	Procter & Gamble
Best Use of Broadcast in a Promotional Campaign	Mudra Communications Mumbai	Silent National Anthem	Reliance Media Works
Best Sponsorship or Partnership Campaigns	BBDO Gurgaon	Cops on Oats	PepsiCo
Financial Products & Servcies	BBDO Gurgaon	Call from the future	Aviva life Insurance
Best use of Social Media Marketing in a Promotional Campaign	Creativeland Asia, Mumbai	Plan-T	Parle Agro
Food and Non-Alcoholic Drinks	Creativeland Asia, Mumbai	Plan-T	Parle Agro
Corporate Image & Information	Mudra Communications, Mumbai	Silent National Anthem	Reliance Media Works

The third category i.e the PR category has the least number of Indian nominations with only three works from the country shortlisted. However the number of entries from India has increased to 14 this year as compared to 12 of last year. This category was judged by Dave Senay, President & CEO, Fleishman-Hillar, and Veena Gidwani, Chief Executive Officer, Madison Public Relations. The nominated agencies are Mudra communications and BBDO India.

PR LIONS

SUB-CATEOGARY	AGENCY	TITLE	ADVERTISER
Consumer Goods	BBDO India	Shave Sutra	Procter & Gamble
Best Launch or Re-launch	BBDO India	Shave Sutra	Procter & Gamble
Best Use of Broadcast sub-category	Mudra Communications Mumbai	Silent National Anthem	Reliance Media Works

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