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ZenithOptimedia wins media duties for Honda Siel Cars India

The account size on the business is estimated in the region of Rs.80-100 crores.

Neha S | Delhi | May 13, 2011

ZenithOptimedia India has announced its appointment as media partner for Honda Siel Cars India (a joint venture between Honda Motor Co Ltd, Japan and Siel Ltd, India).

Dentsu Marcom and GroupM are the incumbent agencies on the business.

Confirming ZenithOptimedia’s appointment, Anita Sharma, Asstt Vice President, Marketing Communications, Honda Siel Cars India Ltd said ,"We selected Zenith Optimedia because of their in-depth knowledge of the automobile industry and the current competitive environment. Their scientific and process-led planning with the help of tools such as Touchpoint and portfolio analysis were the main factors for Honda choosing them as their media partners."

“ZenithOptimedia Group is  delighted to have this opportunity to  work with Honda and be a partner in their success. We are committed to providing the best ROI  to Honda creating solutions that stand out  on  media -effectiveness, media  efficiency and media leadership”, said Satyajit Sen, CEO, ZenithOptimedia India.


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