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What’s-On-India Launches EPG-On-The-CLOUD

To enable innovative new TV Guidance products and applications for connected devices and platforms launching in the country.

BestMediaInfo Bureau | Delhi | May 19, 2011

Ever wondered how your TV set-top-box gives you correct program timings and other details of all the TV shows, Films and Matches? Well, that’s thanks to the Electronic Program Guide (EPG) metadata content solution that most leading DTH/ Cable operators have signed up for from What’s-On-India, India’s premier TV Guidance Company. And those EPGs are about to be integrated with a host of new TV technologies and devices to help viewers know what to watch on TV!

What’s-On-India has announced a new suite of Electronic Program Guide solutions for Connected Devices and Platforms. This new offering called EPG-On-The-Cloud, is a suite of on-demand EPG services that are designed to enable innovative new TV Guidance products and applications for connected devices and platforms launching in the country.

A host of Electronic Giants & Media Corporations are launching connected devices/services such as IPTV, Smart TVs, Mobile TV, Web TV, OTT Boxes, Broadband Connected Set-Top-Boxes, etc to enhance and deliver TV content. What’s-On-India EPG-On-The-Cloud is a complete suite of web services that includes metadata, recommendations, ratings, search, poster-arts, translated EPGs and user behavior personalization routines. With these services, consumer electronic (CE) manufacturers, service providers (including Telcos launching IPTV and Mobile TV), online, mobile and other application developers can quickly deploy a differentiated TV search and EPG offerings that enhance the connected TV experience.

“Our ON-Demand electronic program guide, EPG-on-The-Cloud is different from the STB EPGs on multiple counts in a way that it’s real-time, highly accurate, customized and secure. However, the key difference is also that these EPGs are powered directly from the What’s-On-India cloud network vis-à-vis the regular Cable/ DTH EPGs that are powered through Enterprise Server link-ups. EPG-On-The-Cloud is a natural step for What’s-On-India to extend its EPGs to power the next wave of products, services and applications that will allow consumers even more opportunities to find the TV content that matters most to them.” says Abrar Shaikh, GM, What’s-On-India.


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