Join hands to promote a more resource friendly and greener lifestyle.
BestMediaInfo Bureau | Delhi | May 24, 2011
Volkswagen Passenger Cars and Red FM have joined hands to promote a more resource friendly and greener lifestyle. As a part of the campaign a cleanliness drive was organized in Mumbai on the 20th of May in 4 markets areas.
MAFCO market in Andheri, Navalkar Market in Jogeshwari, Plaza Market in Dadar and Chembur Naka Market were cleaned by BMC workers and volunteers from Red FM and Volkswagen Passenger Cars between 10am and 4pm on 20th May. Mr. Kargavkar, Chairman of Garden Committee BMC, flagged off the cleanliness drive at Andheri MAFCO market at 11am. On air, Red FM is inviting listeners to share their habit that help preserve the environment. Red FM also provided regular updates of the clean up drive on air on all its shows on theÂ 20th May.
Commenting on the initiative,Â Rana Barua Business Head Red FM 93.5 Network said,Â âWe need to not only develop smarter, sustainable technology for a greener planet but also educate citizens about ways in which they can make a meaningful contribution. Volkswagen has launched the âThink Blueâ which is the new Green, campaign to instil awareness in Mumbaikers and we are using the airwaves to educate and inform citizens at large. Morning No.1 with Malishka (Mon-Friday 7-11am) has also started a Facebook groupÂ â93.5 Red FM Car Poolâthat will help Mumbaikers who want to carpool find like-minded people online.â
Lutz Kothe, Head- Marketing and PR Volkswagen Passenger Cars added,Â âWe have a worldwide initiative from Volkswagen, based on our core brand value- Responsible,Â Â that works towards conserving the environment. Volkswagen is a powerful brand worldwide and Red FM is a very powerful brand in India and we are lucky that through this initiative both brands got together.â