Gets viewership share more than 100% than top English news channels and 238 % ahead of BBC Entertainment.
BestMediaInfo Bureau | Delhi | May 5, 2011
The Live coverage of The Royal Wedding: William & Kate scheduled on 29th April 2011 was watched more on TLC than any other English News and entertainment channels which covered this spectacular global event. Covering an event Live for the first time, audiences across India tuned into TLC reflecting the deep interest in the wedding.
As per viewership data released by TAM, the viewership of the Live coverage on TLC was more than 100% than Times Now, NDTV 24*7 and CNN-IBN and 238 % ahead of BBC Entertainment.
Even in audience groups 15+ Females and 15+ Males across India, TLC came on top, way ahead of English news channels Times Now, NDTV 24*7, CNN-IBN, BBC Entertainment and any other channel that covered the wedding Live.
This programme performance on TLC increased the channel’s share by 48% while the slot ratings went up by an astonishing 826%.
Rahul Johri, SVP & General Manager, Discovery Networks Asia Pacific, South Asia, said, “I am delighted that viewers in India selected TLC as the home of lifestyle television. Generating highest viewership across all English channels in India that covered the wedding Live, it clearly demonstrates the brand’s nationwide appeal and affinity.”
The week-long special line-up along with the Live wedding coverage airings in total attracted 4.2 million unique people to the channel.