Record highest viewership on the counting day, 13th May among core TG CS25+ Male AB, 1mn+ markets.
BestMediaInfo Bureau | Delhi | May 19, 2011
TIMES NOW, India’s Number 1 English news channel has once again trumped its competition on the Assembly Results day. With its impressive line-up of top National and Regional election experts and its focus on the impact on National politics, TIMES NOW won the Results day. As per TAM data TIMES NOW garnered highest viewership of 36% while NDTV and CNN IBN managed a viewership of 22% and 33% respectively (CS 25+ Male AB, 1mn+ markets).
During the Primetime band, TIMES NOW further consolidated its position as the undisputed News leader by garnering a staggering 51% of the total viewership share. TIMES NOW was way ahead of NDTV and CNN IBN which garnered 17% and 26% share respectively.
Says Arnab Goswami, Editor-in-Chief, TIMES NOW, “The towering viewership share of TIMES NOW in Primetime is a clear indicator that viewers have rejected the exit polls and don’t believe fudged claims of other channels anymore. Channels that got the exit polls wrong did not get the numbers too”.
I think Times Now is capturing the audience across the nation now. The popular perception is that Times Now have shown more common sense, good reasoning and emerge as a constructive force. On the other hand the so called top journalists like Burkha Dutt, Vir Singhvi and Rajdep made serious damage to the once popular news channel like NDTV and CNN IBN. I don't understand why the management keep them till now. They must take the audience views rather than making egoistic/headstrong decisions only at their own perils. I think NDTV and CNN IBN will be a history within two to three years once the new age media channels comes to the front. The continuation of Burkha Dutt and Rajdeep only ensure and speed the process of their wiping out. Many people feel sorry but hope the channels will take the feedback from the audience and make the required changes to revive their image. Egoistic decision will perish them. Best wishes.