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Star Plus launches the first look of the Music video of Just Dance

The first look was launched yesterday exclusively on the web followed by the network channels starting 9 pm.

BestMediaInfo Bureau | Delhi | May 18, 2011

In the series of many firsts of marketing innovations lined up to take Maruti Suzuki presents “JUST DANCE” powered by Cadbury Bournvita to an unprecedented high, Star Plus launches the first look of a  pulsating music video featuring the nation’s saluted dance icon - Hrithik Roshan! The Music video, the first from a series of blockbuster videos planned for the show will simulcast on May 17th at 9pm across the Star network including Star Plus, Star One, Star World, Star Movies, Star Pravah, Star Jalsha, Star Gold, Star Utsav and Channel V.

Urging the entire nation to Just Dance, this pulsating music video captures people from various walks of life, calling them to forget their tensions and stresses and give in to the magic and joy of dance. This inspiring music video acts as the perfect curtain raiser to STAR Plus’ magnificent dance extravaganza that will be showcased very soon on the channel! Conceptualized & directed by Arjun Sablok, this first of its’ kind video showcases Hrithik Roshan  doing some fabulous dance moves, displaying his passion and his philosophy of  ‘Sab Kuch Bhula ke Just Dance’!


Talking about “Just Dance” as not just a show but a movement that will capture the nation’s imagination, Gayatri Yadav, Executive Vice President, Marketing & Communications,Star India, said, “Just Dance is more than the ultimate dance reality show
Just Dance is a state of mind that says forget the stresses and struggles of your everyday life and give in to the magic and joy of Dance – “Sab kuch bhula ke Just Dance!’ This message has wide relevance and comes to life in this truly path-breaking music video – where Hrithik does what he does best - awesome dance and a heartfelt connect with India.”

The music video boasts of a vibrant & peppy number composed by Pritam. The first look of this music video will be launched across the STAR Network and can be downloaded or set as ringtone by messaging DANCE to 57827 from your mobile phones.

STAR Plus’ Maruti Suzuki presents “JUST DANCE” powered by Cadbury Bournvitais a grand global platform for dancers, who are completely passionate about their art, have a taste for exceptional dancing styles and cannot imagine an existence without it. The show ‘Just Dance’ gives a dream-come-true opportunity to passionate dancers from all over the world to match steps with Hrithik Roshan! In the last music video from the series the ultimate dance champion from the show will shoot a high octane music video with Hrithik Roshan himself! Produced by SOL, the show will start with auditions, and then proceed through eliminations, as the participants vie to be the apple of Hrithik’s eye till the very best come through to the top!


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