Collects Rs.1.18 crores during the second weekend; multiplexes forced to increase number of show to meet rising demand.
BestMediaInfo Bureau | Delhi | May 24, 2011
What started as weekend workshops for school kids has turned out to be a big box office winner, Amole Gupteâ€™s â€˜Stanley ka Dabbaâ€™ has not only been winning hearts across the country but has also reaped rich box office results for Fox Star Studios.
The overall numbers are extremely strong and film is gaining huge positive word of mouth, a rarity in this day and age of action and comedy films. The film released on 13th May has already done business of 3.8 CR net and the last weekend it managed to achieve a more than respectable number of 1.18 Crores which is 80% of the first weekend. There is a huge demand from audiences and with shows running houseful , the key multiplex chains like PVR increased the number of shows second weekend onwards to fulfill the demand. The 2nd weekend NET Box Office break up is as follows :
Fri â€“ 22.5 Lakhs
Sat â€“ 40.5 Lakhs
Sun - 55 Lakhs
The film has found its long list of crusaders, from film makers & film stars praising the film, journalists reviewing the film positively, to school principals encouraging their students to go watch the film & politicos crusading for the film be declared â€˜tax freeâ€™ â€“ this â€˜little film with a big heartâ€™ has indeed touched the hearts of millions of Indians.
In order to build momentum and spread awareness about childrenâ€™s issues amongst the audiences, Fox Star Studios and AGCPL are doing what they are preaching. They have created an activity called the â€˜Tree of Hopeâ€™ on www.stanleykadabba.com which gives an opportunity to people to help make a difference. Once you have pledged your support the TREEE OF HOPE sprouts a leaf. Till date the response to this activity has been outstanding as thousands of people have shown their interest in the supporting the cause.
If all these indicators are anything to go by â€“ Stanley Ka Dabbaâ€™s journey has only just begun.