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Social Wavelength wins digital media duties for Magma Fincorp

To manage Magma’s social media communications; it was multi-agency pitch.

BestMediaInfo Bureau | Delhi | May 31, 2011

Social Wavelength, one of the leading Social Media agencies in India has been appointed by Magma Fincorp Limited (MAGMASHFI) to manage its social media communications. The selection was an outcome of a pitching process, where multiple agencies participated in the bid.

Magma’s foray into social media is part of the brands overall strategy to use the digital media to connect with multiple stakeholders such as customers, current and prospective employees, investors, share holders and business partners. Magma intends to use its social media initiatives to create multiple interactive touch points to reach out to consumers, and guiding consumers during their decision making process.  Magma is approaching social media at a more holistic level and intends to use it as tool for internal collaboration and as a knowledge management system.

Commenting on the selection, Harshvardhan Chamria, Magma-ite, Magma, said, "Magma has been at the fore front of innovative business practices. In line with our overall business philosophy, we believe that engaging with India's fast growing digitally literate population would be a key business driver for us, in time to come.”

Magma becomes yet another significant brand to the added to the roster of prestigious brands being managed by Social Wavelength. Speaking on the occasion Hareesh Tibrewala, Joint CEO, Social Wavelength said, "Research establishes the power for word-of-mouth communication when it comes to financial services products. Thus Magma, with its product offering, is well positioned to leverage social media as a tool for building brand loyalty and brand advocacy".

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