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SMS GupShup touches new milestone

The group messaging company and social network announces crossing 45 million users online.

BestMediaInfo Bureau | Delhi | May 23, 2011

India’s largest group messaging company and social network, SMS GupShup crossed 45 million users online. SMS GupShup allows users to create communities on the mobile and broadcast them. Launched in April 2007, SMS GupShup (spawned from Webaroo) processes over 2 billion messages per month (up from 480 million messages a year ago) and is adding over 1 million members per month. The start-up has seen rapid growth in users primarily due to the immense popularity of mobile devices in India.

Companies are leveraging this platform to market their products/services better, owing to effective targeting available by filtering customers on the basis of their location and community. This ensures that marketers reach their consumers directly and establish a structured point of contact with their target audience. Advertisers on SMS GupShup include: Microsoft, Dell, FastTrack, e-bay, ING Financial, Cadbury, Vodafone, Pepsi, Kingfisher, Puma and Maybelline, amongst many other reputed clients.

Communities are labeled into various categories like business, events and parties, education and campus, entertainment, finance, food and drinks, health, clubs and organizations, jobs, jokes, mico-blogging, movies and TV, news and politics, romance, shopping and deals, spirituality, sports, technology, travel and lifestyle. These communities assure that SMS GupShup appeals to an enormous target base across the country. The communities can be of any size and SMS GupShup enables the users to connect and communicate with friends, receive alerts on news updates, event updates or interest specific updates. Users can also run polls, conduct quizzes making this medium more interactive. Users also have the freedom to make their groups and messages private. Each SMS is free for users with the advertisers paying for the message. The flexibility of grouping, sharing information, connecting with friends all for free makes the 45 million users online ambassadors of SMS GupShup.

Revenue increased by over 400% in 2010 despite a ten-day SMS ban by the Indian government issued in advance of the verdict to the highly controversial Babri Mosque land dispute that raised tensions between Muslim and Hindu groups. With their business expansion plans, it would not be surprising to see SMS GupShup register record performance with their ever rising user base in the social messaging service sector in India.

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