Shemaroo launches full length Movies channel on YouTube

Releases “Dil to Bachha hai ji” and “Aakrosh” on the same day on YouTube and DVDs.

BestMediaInfo Bureau | Delhi | May 5, 2011

Shemaroo Entertainment Ltd., a leading player in the New Media Space, today announced an exclusive channel - Shemaroo Movies a dedicated destination for full length premium Bollywood films in high quality. www.youtube.com/shemaroomovies Shemaroo Movies will serve as a legitimate destination for viewing full movies online for free.

Setting a new trend in the entertainment industry distribution strategy, Shemaroo is taking the pole position by releasing new films like “Dil to Bachha hai ji” and “Aakrosh” on the same day along with their DVD release on their latest YouTube channel. Movie buffs will now be able to watch their favourite films on their mobiles, laptops, tablets, IPads and PCs, anytime anywhere with just a click!

Initially, around 20 titles have been selected from Shemaroo's vast collection, including recent super hits like Dil Toh Bachcha Hai Ji, Dhamaal, Anwar and Fool-n-Final to all time Classics like Anand, Mili, Gol Maal, Teesri Kasam and The Great Gamble. All these titles are available to viewers for their on-demand viewing pleasure, free of charge.

Jai Maroo, Director, Shemaroo Entertainment shares his thoughts on the occasion “With Digital Media spreading its wings globally we can say that ours is the YouTube generation, where one seeks a variety of content on a single platform (YouTube). Keeping in step with the change in the entertainment consumption pattern, Shemaroo offers its consumers an array of video content of different genres like comedy, songs, short film and film scenes among others on multiple channels on YouTube. Our latest channel - Shemaroo Movies, which can be accessed through www.youtube/shemaroomovies, is for all movie buffs to enjoy free viewing of latest movies as well as the classics from our library”

Gautam Anand, Director Content Partnership for Google JAPAC said, “We've long maintained that our success is tied to the success of our partners. Shemaroo has been one of the early adopters of YouTube for distribution of their content on the web in India. With the addition of a dedicated full length movies channel to its existing bouquet of 19 YouTube channels, we feel proud to be delivering value to our partners. Long form premium content like movies is emerging as a big category on YouTube and we're committed to bringing movies across all genres to our users. With the launch of  Shemaroo movies, users all across the globe will be able to enjoy high quality latest movies absolutely free of cost at their convenience”.

In addition to the new channel, Shemaroos bouquet of existing YouTube channels includes Filmi-Gaane, Movie In 15 Minute and Bolly-Gupshup among others. Shemaroo intends to put many more full length movies on YouTube in the coming months and viewers will have a choice of all genres including comedy, action, drama and romance. With this major breakthrough, ShemarooMovies aims to be your one-stop destination for a wide range of Bollywood Movies on YouTube for FREE!

Info@BestMediaInfo.com

Info@BestMediaInfo.com