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Parag Shahane joins Rediffusion Y&R as Creative Head, Art

He comes in here from Mudra Communications; he will be based out of Mumbai.

BestMediaInfo Bureau | Delhi | May 5, 2011

Close on the heels of announcing the appointment of Manish Ajgaonkar as Creative Head, Rediffusion - Y&R has strengthened its creative team further. Parag Shahane joins in as Creative Head – Art.

With over 15 years of experience, Parag has worked on brands across verticals and categories which include Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual funds, HCC, Inorbit Mall, Filmy, Gini & Jony, Mother's Recipe amongst others. Parag has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for a span of 3 years.

Neville Medhora, Vice President, Rediffusion - Y&R said, ““Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.”

N. Padmakumar, National Creative Director, Rediffusion - Y&R said, “I am delighted to have Parag on board what with his depth and width of experience in building brands.  His attention to detailing is commendable and reflects in his work.  I am confident that his rigor, energy and craft will add a new dimension to our brands”.

Parag Shahane, Creative Head - Art said,The scope of work that most of Rediff’s brands have to offer is remarkable. They have built some great iconic brands and continue to partner them in their journey. I am glad to be a part of a very positive and visionary creative team headed by Paddy. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful.”

Parag has a management degree from KC College, Mumbai. To his credit, Parag can boast of numerous Indian and International Awards like Goa Fest, Abby, Effie, A&M, Promax BDA {world Gold}, Promax, SLIM, just to name a few. Parag is a nature lover who also likes to purse a number of activities in his leisure which include Photography, Gardening, Cooking, Teaching, Interior Designing, and doing social work.


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  • suhas pandi- 10 years ago

    pls contact mi on fb