Rising Star Awards 2022 – October 12, Gurugram - RSVP HERE

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent

Ormax Media: Chhota Bheem is the favourite kids’ character

Character ranking study Small Wonders is conducted among 6-14 year old kids in seven cities with 2000 kids across SECs ABC.

Ormax Media: Chhota Bheem is the favourite kids’ character

Character ranking study Small Wonders is conducted among 6-14 year old kids in seven cities with 2000 kids across SECs ABC.

BestMediaInfo Bureau | Delhi | May 12, 2011

As per the latest report of Ormax Media’s kids’ favourite character ranking study Small Wonders, Chhota Bheem is the No.1 favourite character.

Chhota Bheem who leads by a gap of 37% in this track (April 2011), is followed by Doraemon and Jerry at No 2 & 3 positions respectively. In the last track (October 2010) Doraemon was at the No. 1 position,and lead by a gap of only 9%.

Among kids whose preferred channels were GECs (instead of kids channels), the top 3 favourite characters are - Inspector Daya (CID), Pratigya (Pratigya) and Daya (Tarak Mehta KaOoltaChashma). Pratigya replaces Anandi (BalikaVadhu) who in the top 3 in the last track.

Small Wonders is a six-monthly kids’ study conducted by Ormax Media. This is a syndicated study thatranks kids’ favorite characters on television, along with reasons for the same. The study also gives an overall understanding of the types of characters that are working, with reasons, thus giving an insight into the evolving traits and trends over a period of time. Findings from Small Wonders can be used by channels as programming and communication inputs for their own characters.

The subscribers of the report get the overall ranking of all characters, with reasons for preference, market and TG differences.

Small Wonders is conducted among 6-14 year old kids in seven cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow and Jalandhar. Around 2000 kids across SECs ABC are interviewed in every track.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment
More from this section
Here’s how NDTV leadership is preparing for post-takeover scenario
Here’s how NDTV leadership is preparing for post-takeover scenario
Zee and Sony welcome CCI nod to proposed merger
Zee and Sony welcome CCI nod to proposed merger
CCI gives conditional approval to Sony-Zee merger deal
CCI gives conditional approval to Sony-Zee merger deal
National Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journey
National Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journey
National Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journey
National Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journeyNational Geographic India’s ‘Mega Icon’ series to bring forth Pawan Munjal and Hero MotoCorp’s journey
Post a Comment