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Onida appoints Ogilvy & Meridian as its creative agencies

The combined account size is estimated above Rs.100 crores; McCann Erickson is the incumbent agency.

BestMediaInfo Bureau | Delhi | May 25, 2011

MIRC Electronics Limited has appointed Ogilvy Mumbai as the creative agency for Onida’s range of home appliances while Meridian Communications has been given the creative mandate for Onida Mobile Phones. The business moves to Ogilvy and it’s second agency Meridian Communications from McCann Erickson.

Elated with the win, Hephzibah Pathak, President, Ogilvy & Mather, Mumbai said, "We are delighted with this opportunity. We look forward to a long and enduring partnership with Onida and to taking the brand to even greater heights."

When asked, Pathak refused to comment on the account size but the industry sources estimate the combined business size over Rs.100 crore.

For the record, Mindshare India is the media agency for the entire range of Onida brands.

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