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Mudra West Re-launches TopGear Magazine

Rolls out Print and Outdoor campaigns to mark the makeover of the world’s most widely read automotive magazine.

Neha S | Delhi | May 19, 2011

After winning the account recently, Mudra West has launched a new campaign for TopGear. The most widely read automotive magazine in the world had a makeover this May and Mudra West had the task of re-launching TopGear magazine India. This was accomplished with the help of print, outdoor and retails displays at bookstores.

TopGear, the most widely read automotive magazine in the world had a makeover this May. The communication objective was to use the re-launch of TopGear Magazine India to encourage a wider cross-section of people, besides petrol heads, to discover the joy of cars via the bolder, newer magazine. With its dramatic and bold covers and its expanded sections like The News, the First Drives and its Serious Car Tests, the magazine continues to entertain and inform the reader, delivering a complete automotive experience. The communication idea came from the simple insight that while most men are passionate about cars and bikes in their school and college days, the interest diminishes over time, as other things take priority. Our communication is designed to reawaken their innate love for the automobile and rekindle the romance. The new tagline ‘Man Love Car’, captures man’s innate passion for cars in a primal and powerful way. The creatives adopt the tone of the magazine, funny and a bit irreverent, needling the readers. Art is sharp, fresh and eye-catching. The campaign covers multiple audience touch-points: Print, Outdoors, Retail displays at bookstores. Buzz was created about the revamp of the magazine amongst the media fraternity with e-mailers and print ads, culminating with a launch event.

Credits:

Agency: Mudra West

Office Head: Arijit Ray

Chief Creative Officer: Bobby Pawar

Creative Head: K B Vinod

Copy: Bobby Pawar, Venkatagiri Rao, Vinod Sudheer, Vedashree Khambete

Art: Geo George, Shirin Johari, Avinash Jakhalekar

Image work and System Correction: Mangesh Kadam

Account Management: Shreya Jha, Kashmira Talati

Neha@BestMediaInfo.com

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