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MPG India wins media duties for Victorinox

It was a multi-agency pitch; the account size is estimated to be worth more than Rs.10 crores.

BestMediaInfo Bureau | Delhi | May 18, 2011

MPG, the flagship brand of Havas Media, has announced its appointment as the media agency for Swiss brand Victorinox

The agency won the business following a multi-agency pitch process that included a Group M agency and incumbent R K SWAMY.

The account is estimated to be worth more than INR 10 crores.

Victorinox’s products are inspired by the ingenuity of the Original Swiss Army Knife and the brand currently has a network of more than 600 retailers in India. With a history that goes back 100 years, Victorinox’s product range includes pocket multi-tools, fine cutlery, time pieces and travel gear.

Anish Goel, Managing Director, Victorinox India, said, “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that this will be a successful partnership. Victorinox stands for reliability, innovation and functionality and we know that with this extremely enthusiastic team, we will be able to communicate our message loud and clear.”

Anita Nayyar, CEO of Havas Media, South Asia, said, “MPG is delighted to be partnering with Victorinox. As an agency we found many synergies with Victorinox’s management, their brand values and approach towards media planning and buying. In them we have found a client, who appreciates strategic rigour and innovation as much as we do.”

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