It was a multi-agency pitch; the account size is estimated to be worth more than Rs.10 crores.
BestMediaInfo Bureau | Delhi | May 18, 2011
The agency won the business following a multi-agency pitch process that included a Group M agency and incumbent R K SWAMY.
The account is estimated to be worth more than INR 10 crores.
Victorinoxâs products are inspired by the ingenuity of the Original Swiss Army Knife and the brand currently has a network of more than 600 retailers in India. With a history that goes back 100 years, Victorinoxâs product range includes pocket multi-tools, fine cutlery, time pieces and travel gear.
Anish Goel, Managing Director, Victorinox India, said, âWe felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that this will be a successful partnership. Victorinox stands for reliability, innovation and functionality and we know that with this extremely enthusiastic team, we will be able to communicate our message loud and clear.â
Anita Nayyar, CEO of Havas Media, South Asia, said, âMPG is delighted to be partnering with Victorinox. As an agency we found many synergies with Victorinoxâs management, their brand values and approach towards media planning and buying. In them we have found a client, who appreciates strategic rigour and innovation as much as we do.â