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Komli Media partners with Efficient Frontier in India

Becomes the only digital media network in India to offer solutions across search, display, mobile, video and social media.

BestMediaInfo Bureau | Delhi | May 5, 2011

Komli Media, Asia Pacific’s leading digital media network, today announced an exclusive partnership with Efficient Frontier, a leading global performance marketing company. Through this partnership, Komli Media will be the exclusive partner in India for their search engine marketing services.

Efficient Frontier's proprietary technology enables advertisers to achieve superior results from their digital advertising campaigns. The Efficient Frontier platform uses sophisticated predictive modeling and simulations that enable bid optimization across digital marketing channels. Efficient Frontier’s technology measures and attributes conversions across marketing channels including Search, Display, and Organic Search.

Gulshan Verma, Vice President and Country Head, Ad Network, India and Middle East said, “We are excited to partner with Efficient Frontier in India. Efficient Frontier is already serving some of the most demanding and sophisticated marketers in the world and we look forward to extending this capability to our advertising and agency clients. Our partnership will arm marketers and advertisers with accurate data, reports, analytics, and insights to make smart decisions and ultimately drive higher ROI.”

The platform also provides specialized and scalable automation to manage clients' accounts at the portfolio level and an easy-to-use, customizable dashboard with advanced reporting and analytics capabilities. By properly allocating conversion credit to the event and marketing channel, the platform is able to optimize bidding and recommend budget allocations thereby ensuring marketers that their money is spent in exactly the right channels to achieve the most conversions.

“We’re thrilled to be partnering with Komli Media to help their clients expand their success in digital marketing.  Our platform provides proven performance lift across search, display and we look forward to delivering strong results for Komli Media’s clients in India.” David Karnstedt, CEO of Efficient Frontier.

Komli Media helps marketers reach their audience through their high quality publishers and proprietary technology. The network offers expansive reach of more than 45 million Unique Users across geographies working with more than 20,000 publishers.


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