The new edition of the largest read Urdu daily is supported by launch campaigns at mass level and at the industry level.
BestMediaInfo Bureau | Delhi | May 27, 2011
Jagran Prakashan Ltd. has launched its Urdu newspaper Inquilab in Lucknow today. Inquilab is Indiaâ€™s oldest and largest read Urdu newspaper. It will be a 12 page newspaper on Weekdays and a 16 Page newspaper on Weekends. Additionally there will be 2 supplements â€“ one on Friday and one on Sunday. It is targeted at the upmarket urdu reading population across markets in UP, Delhi and Bihar.
Jagran Prakashan has rolled out aggressive campaigns to mark the launch the Lucknow edition of Inquilab.
With this launch, Jagran Prakashn has further strengthened its position as the largest read publication group of India. The flagship brand, Dainik Jagran has been the largest read newspaper in India for the last 17 consecutive rounds of IRS. With the launch of Inquilabâ€™s Lucknow edition, Jagran Prakashan Limited now has 82 Editions across 4 languages covering 14 states and a readership ofÂ 6.2 crores.
Jagrana Prakashan is also planning to launch Inquilab in Delhi along with other markets of UP and Bihar.
Inquilab is positioned as a complete family newspaper with content for everyone. There is dedicated content space for Women, Kids and Youth. In addition to National & International News, Sports, City, and Business, the paper will cover Entertainment as well. Inquilab will continue on its editorial path of Nationalistic journalism and will also raise community specific issues. Inquilab is known for its responsible journalism and the new editions of Inquilab will continue to reflect this in their approach.
Inquilab is targeted at the upmarket, affluent Urdu speaking population across a range of markets in North. Apart from local retail and Government and classifieds, Inquilab will provide increased reach amongst relevant audiences to larger national advertisers.