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GroupM appoints Karthik Nagarajan as National Director, Social Media

He comes in here from The Nielsen Company where he was Director of Online Division in India.

GroupM appoints Karthik Nagarajan as National Director, Social Media

He comes in here from The Nielsen Company where he was Director of Online Division in India.

BestMediaInfo Bureau | Delhi | May 3, 2011

GroupM, the media planning and buying agency of the WPP group, strengthens its social media team with Karthik Nagarajan joining as National Director- Social Media. Karthik joined GroupM on 2nd May, 2011 and will be part of Interaction Leadership Team. He will report in to Tushar Vyas, Managing Partner, GroupM South Asia. With over 10 years of experience in the industry, Karthik Nagarajan has worked as the Director of Nielsen's Online Division in India, which he helped set up. In his role, he led Nielsen's audience measurement, social media and advertiser solution initiatives in the digital space. He also managed the launch of the Nielsen Mckinsey JV - NM Incite, in India. Karthik joined Nielsen from Shipcom Wireless, a technology company based out of Houston, Texas, where he served as Director of Marketing.  He has also managed a global research and consulting practice for Frost & Sullivan in the United States, in the areas of biometrics, smart cards and RFID.

Speaking on this development Tushar Vyas says, "Karthik will be responsible for strengthening the social media practices across all agencies of GroupM. His presence will help us beef up our efforts of understanding the behaviour of digital consumers and meaningful use of such learning in social environment " Digital arms of GroupM include Mindshare Interaction, Motivator, Maxus Interaction, MEC Interaction, Quasar BMS (Brand and Media Solutions) and Blazar.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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