/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow UsCNN-IBN sweeps the 5-state elections
Is the No.1 English News Channel across India & across Audience Groups on the Counting Day & the Election Week.
May 19, 2011:
/ "CNN-IBN")
| All India | COUNTING DAY | ||||
| CNN-IBN | NDTV 24x7 | Times Now | HT | News X | |
| CS 4+ Yrs | 42% | 25% | 25% | 6% | 2% |
| CS 15+ Yrs | 41% | 25% | 25% | 6% | 2% |
| CS Male 15+ Yrs | 41% | 24% | 28% | 6% | 1% |
| CS A 15+ Yrs | 37% | 22% | 33% | 7% | 2% |
| CS A Male 15+ Yrs | 37% | 21% | 35% | 7% | 1% |
| CS AB 15+ Yrs | 35% | 26% | 30% | 7% | 1% |
| CS AB Male 15+ Yrs | 35% | 24% | 34% | 6% | 2% |
| CS 25+ Yrs | 41% | 25% | 28% | 6% | 1% |
| CS Male 25+ Yrs | 39% | 25% | 30% | 6% | 1% |
| CS A 25+ Yrs | 35% | 22% | 33% | 8% | 1% |
| CS AB 25+ Yrs | 35% | 24% | 32% | 7% | 1% |
In the All India market, CNN-IBN leads with a Market Share of 41%, followed by NDTV 24x7 & Times Now with 25% each followed by Headlines Today with 4% and News X with a Market Share of 2%. (Source: TAM, CS 15+, All India, 13th May, 0600-2400 hrs). CNN-IBN also leads across CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS AB 25+ Yrs in the All India Market.
| All India | ELECTIONS VERDICT WEEK | ||||
| CNN-IBN | NDTV 24x7 | Times Now | HT | News X | |
| CS 4+ Yrs | 38% | 25% | 25% | 9% | 3% |
| CS 15+ Yrs | 37% | 24% | 26% | 11% | 3% |
| CS Male 15+ Yrs | 40% | 23% | 27% | 8% | 2% |
| CS A 15+ Yrs | 41% | 18% | 28% | 10% | 2% |
| CS A Male 15+ Yrs | 45% | 17% | 27% | 8% | 3% |
| CS AB 15+ Yrs | 38% | 21% | 28% | 11% | 2% |
| CS AB Male 15+ Yrs | 41% | 20% | 28% | 9% | 3% |
| CS 25+ Yrs | 37% | 24% | 27% | 10% | 2% |
| CS Male 25+ Yrs | 38% | 23% | 29% | 8% | 2% |
| CS A 25+ Yrs | 39% | 18% | 28% | 12% | 2% |
| CS A Male 25+ Yrs | 41% | 18% | 28% | 9% | 3% |
| CS AB 25+ Yrs | 36% | 21% | 28% | 12% | 3% |
| CS AB Male 25+ Yrs | 38% | 21% | 29% | 10% | 3% |
CNN-IBN with its team of most formidable election experts and largest network of correspondents is also India's most watched English News Channelduring the Elections Verdict Week. CNN-IBN in the All India Market leads with a Market Share of 37%, followed by Times Now with 26%, NDTV 24x7 with 24%, HT with 11% and News X with a Market Shareof 3%. (Source TAM, CS 15+, All India, Wk 20, 0600-2400 hrs). The channel also leads across TGs that include CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS A Male 25+ Yrs, CS AB 25+ Yrs, CS AB Male 25+ Yrs.
CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on both the Counting day and during the Elections Verdict Week (Refer to Annexure-1).
With its credible, responsible and accountable reporting, the channel has consistently set standards in English news journalism and the viewership figures further reiterate the fact that CNN-IBN is the most preferred channel for all when it comes to coverage of elections.
CNN-IBN with its exhaustive 3600 coveragealsoemerges as the genre leader in English News all through the election season covering all 9 Polling Days across All India. (Source TAM, Avg. Market Share %, CS 15+, All India, Period: 04th Apr, 11th Apr, 13th Apr, 18th Apr, 23rd Apr, 27th Apr, 3rd May, 7th May & 10th May, 0600-2400). CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on all 9 polling days (Refer to Annexure-2).
Rajdeep Sardesai, Editor-In-Chief, CNN-IBN, IBN7 and IBN-Lokmat said,“CNN-IBN's clean sweep of the 5-state elections only goes to show that we are the nation's preferred choice during elections. CNN-IBN has been a leader in setting standards in credible journalism and comprehensive coverage on the issues that matter to the nation.”
Dilip Venkatraman, Chief Executive Officer, CNN-IBN said,“We are extremely proud of the fact that viewers choose CNN-IBN as their preferred English News channel during the 5-state elections. Our leadership across all polling days, counting day and in the elections verdict week reflect the viewer's confidence in the credible and unbiased content of CNN-IBN.”