Best Media Info

Editor’s Picks
Cannes Lions 2019

Guest Times


Cheil Worldwide SW Asia creates new TVC for Samsung Hero 3G

Brings alive the fun of living life on the 3G super-highway; watch the TVC here.

Neha S | Delhi | May 3, 2011

Cheil’s new Samsung Hero 3G television commercial aims to kill the perception that 3G means high spend on handsets.

This new commercial brings to life the low-cost, high value Samsung Hero 3G enabled mobile phone. The idea is simple; kill the perception that 3G handsets are expensive.  This stems from the premise brought about by aggressive marketing and advertising by service operators and people wanting to upgrade their networks to 3G being hesitant, as they believe to enjoy this latest technology they will have to purchase an expensive handset.

The Samsung Hero 3G, is a 3G enabled phone loaded with exclusive features such as video calling and mobile TV and also comes with a large display, camera, USB connectivity, access to social networking sites – features that are appreciable within the given price bracket of INR 4,000/-. What sets it apart from its competitors is the fact that it supports HSDPA 3.6 Mbps data transfer speed, which is up to 10 times faster than ordinary 3G WCDMA 384 kbps phones.


Talking to today’s youth, who are impatient and want things to happen now and are constantly seeking new experiences in their everyday lives the commercial revolves around a group of adventure-loving friends who set out on an air balloon for skydiving.  This group is seen enjoying every aspect of the phone such as its fast processor, camera, music download, video download, mobile TV and video telephony, whilst they are in the sky. Furthermore, to bring out the aspect of thrilling speed and to draw attention to the fact that with Samsung Hero 3G, everything happens in ‘real-time’ support was also drawn from the video-calling feature.

In this commercial Cheil Worldwide South West Asia has highlighted this thrill and excitement in discovering new technology and has brought alive the fun of living life on the 3G super-highway. In the days to come Samsung has lined up an exciting range of products and Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points, that offer a high degree of excitement and creating buzz for the brand.


Agency: Cheil Worldwide SW Asia

Creative Directors: Elvis Sequeira, R Shiva Kumar

Art: Dinkar Porwal

Client Servicing team: Chandramouli Prasad, Srijeet Das, Soma Chatterjee, Mithila Manhas

Production House: Black Rose Films

Directed by : Rod Vallis

Post a Comment