Rajat Arora | Delhi | April 18, 2011
Viacom18 Media Pvt. Ltd. today announced the appointment of Raj Nayak as the Chief Executive Officer of its general entertainment channel, COLORS. As the CEO, Raj would be responsible for driving the brand and the business towards profitability and growth. He will be reporting into Haresh Chawla, Group CEO â Viacom18.
Announcing his appointment, Haresh commented, âGiven Rajâs extensive experience and a proven track record, weâre confident of him charting out and leading COLORSâ next phase of growth.â
He further added, âRaj will be singularly focused on consolidating COLORSâ dominance in the GEC space.â
Speaking on his new assignment Raj said, "Iâve always admired COLORS for the way it changed the landscape of Indian GEC space within a short span. Itâs got an amazing team of talented people and I look forward to working with them to continue to create newer benchmarks in the industry.â
Raj Nayak joins COLORS from AIDEM, where he was the Founder Managing Director and made it one of Indiaâs most respected independent Media Knowledge Process outsourcing, Consulting, Sales & Marketing Company.
Prior to launching AIDEM, Raj was CEO â NDTV Media Limited for over a period of 7 years. He also spent 10 years at STAR TV Group, where he was the Executive Vice President, Sales & Marketing and was responsible for strategy, packaging and marketing for all STAR Channels as also the revenue for the Group. He was also on the Board of Vijay TV & Indya.com.