BestMediaInfo Bureau   April 01, 2011

Schedule for sixth edition of Goafest 2011

India’s biggest advertising and awards festival has been extended to five days, from 5th to 9th April 2011; here is the complete schedule.

5th April:

2.30 pm onwards – “Idea supports Creativity with Conscience in association with ASCI” teams begin work, entry by invitation

6th April:

Entire day - CWC (Creativity with Conscience) team work continues

6pm onwards with dinner - Social media workshop for CWC teams

7th April:

Morning - CWC art installed at Goafest

11 to 11.30 am - “Big Cola presents Mini football match by Churchill Brothers Sports Club”

3.00 pm onwards - “Discovery Presents the Goafest 2011 Advertising Conclave”, by invitation

3.15 PM

Session one: Are agencies ready for the new decade?

Opening remarks by:

• Srinivasan K. Swamy, Chairman, Goafest Advertising Conclave, 2011

Address by two senior advertisers

• Rajiv Dube, Director, Group Corporate Services and Director, Aditya Birla Management Corporation Private Limited
• Mayank Pareek, Managing Executive Officer, Maruti Udyog

4.00 PM

Session two: What can we learn from other service industries?

Session chairman:

• Nagesh Alai, President, AAAI

Speakers:

• Farokh Balsara, Partner and National Leader, Media & Entertainment, E&Y
• Sanjay Behl, CEO, DTH and IPTV and President - Brand & Marketing at Reliance, Anil Dhirubhai Ambani Group
• Arun Tadanki, CEO, Yahoo! India

5.30 PM

Session three: How have some Advertising Companies organised themselves for the new decade?

Session Chairman:

• Colvyn Harris, CEO JWT

A presentation by IMRB after conducting in-depth interviews with senior industry leaders

6.15 PM

Session four: Where is the upside in this profession?

Session Chairman:

• Sam Balsara, Madison

Speakers:

• R Balki, Chairman and NCD, Lowe India
• Arvind Sharma, Chairman  & CEO, Leo Burnett
• Ashish Bhasin, Chairman, Carat Media Services

7.15 PM

Session six: Summary and closing remarks –Lynn de Souza, Chairperson Goafest Committee.

8 pm

Cocktails and Dinner

8th April:

8 to 10 am

“Zuri hosts Champagne Breakfast by the Pool”, by invitation

11 am to 11.30 am

Inauguration of CWC art display

11.30 am to 5 pm

Knowledge Seminars:

• Charlie Crowe, Founder, Festival of Media
• Neeraj Nayar, President, Contagious Communications
• Brian J Terkelsen, President, LiquidThread, Starcom MediaVest Group
• Shailesh Rao, MD Media & Platforms, JAPAC, Google
• Scott Goodson, CEO Strawberry Frog

3 to 5 pm

“MOFilms workshop and Awards ceremony”

5 to 6 pm

Sundowners with Advertising Agency Band

6 to 7 pm

Inauguration Ceremony by Goa dignitaries

7 pm onwards

Media, Digital, Direct Abby Awards Ceremony, dinner hosted by Living Media, and UTV hosted After party

9th April:

11 am to 5 pm

Knowledge Seminars

• Laurie Coots, CMO TBWA
• Daniel Morrel, CEO Wunderman
• Bittu Sahgal, Editor, Sanctuary Asia
• Susan Clark, MD, CEMEA & Group MD, The Economist  Group
• Robin Wight, President, Engine
• John Hegarty, Chairman BBH

12.30 to 3 pm

“UTV Rain dance”

5.30 to 7 pm

“India Chapter of IAA’s Olive Crown Awards Ceremony with High tea”

7 pm onwards

Creative Abby Awards Ceremony, dinner and UTV hosted After party

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