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Rediffusion Y&R makes strategic leadership changes to drive growth

Elevates Amitava Sinha and Neville Medhora to Chief Operating Officer and Vice President roles respectively.

Rediffusion Y&R makes strategic leadership changes to drive growth

Elevates Amitava Sinha and Neville Medhora to Chief Operating Officer and Vice President roles respectively.

BestMediaInfo Bureau | Delhi | April 1, 2011

Rediffusion – Y & R has been a talent power house where some of the best minds of advertising have walked its corridors and gone on to be names to reckon with. The agency has fostered talent and prepared them to take on several senior leadership positions.

The agency has made two key appointments to lead the Mumbai and Southern operations.  Amitava Sinha, who was the Group Executive Vice President – Eastern Region, has been appointed as Chief Operating Officer – East & South and Neville Medhora, who was the Business Head of Mumbai has been promoted to Vice President – Mumbai.

Amitava’s elevation is a key strategic change leading to the restructuring of the operations of Rediffusion – Y & R in South and East.  Under his unified command the agency will aim to deliver better synergies to the brands that it works on through a larger talent pool and enhanced collaboration between offices. 

Amitava has over 25 years of experience in marketing and advertising, having worked on several large brands such as Gold Flake, Wills, Scissors , Eveready, Harpic, Cherry Blossom, Bata, Tata Steel, Berger Paints, Spencer's, Ananda Bazar Patrika and IFB, to name just a few.  He joined Rediffusion Y& R in October 2003 as head of the Kolkata operations and subsequently assumed a Group role. Over the last seven years, Amitava has played a pivotal part in growing business significantly in the East and building strong client partnerships.

Amitava Sinha, Chief Operating Officer – East & South, Rediffusion - Y&R said, “I have been a part of the growth story for East at Rediffusion.  I am very excited about the opportunities that the Southern market presents with respect to the multitude of brands that we can work on.   I am confident of leveraging the synergies of our talent pool across offices through enhanced collaboration while working very closely with Rajappa”

Neville Medhora made Rediffusion Y&R his home around three years ago. As head of the Client Servicing function in Rediffusion Y&R Mumbai, he has played a very significant role in building some of the marquee brands in Mumbai as also forging strong client partnerships.  Over the last 15 years, he has worked on brands like Nano, commercial vehicles of Tata Motors, Taj Group of Hotels, Kingfisher Airlines, Rasna, Orra, Sugarfree, Bombay Realty, Bank of India, Kaya, Adidas, Pedigree, Michelin, Moser Baer, National Geographic, the History Channel, Twinings, Bajaj Capital, Cielo, Matiz, Santro, Getz, TVS Victor, TVS Fiero, Apollo Tyres, Real Juice, Lemoneez, Harvest Gold, Canon Caneras, BPL, Nike, Scullers, McDowell’s (No 1 Whisky, Celebration Rum, Blue Riband Gin, Old Cask Rum, Black Dog),  Spice telecom, Pepsi, i-Flex Solutions.

Neville Medhora, Vice President – Mumbai, Rediffusion - Y&R said, “Rediffusion - Y&R Mumbai has an eclectic mix of clientele where some great work has been delivered.  I will continue to focus on the mandate of driving growth, quality of work and collaborating across offices to deliver world-class communication solutions for our client brands.”

N Padmakumar, National Creative Director, will lead the creative forces at Rediffusion, having taken on the role in December last.  Prior to joining Rediffusion Y&R as the National Creative Director, Paddy was the National Creative Director at Everest, a key player in its resurgence as a creative force.  His campaigns for Parle products, ACC Cement, IOB, Emami, Tata Housing amongst others, have unfailingly yielded rich dividends in both share of market and share of heart for the clients.

N. Padmakumar, National Creative Director, Rediffusion - Y&R said, “Rediffusion - Y&R has a legacy of building great brands through iconic creative work. Given the brilliant talent we house and the creative brilliance we possess, I am sure we will continue to deliver path breaking work and create memorable campaigns for our clients.”

Commenting on the restructuring, D. Rajappa, President, Rediffusion - Y&R said, “We at Rediffusion - Y&R have always believed in meritocracy, entrepreneurial drive and providing an empowering environment for performers.  Amitava, Neville & Paddy have established on outstanding track record in their previous roles and hence this move reiterates yet again our agency’s beliefs and philosophy. I wish them the very best and am confident they will continue to deliver beyond expectations.”

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