The consulting firms have been making references to IRS data for a while without subscription.
BestMediaInfo Bureau | Delhi | April 5, 2011
The Media Research Usersâ Council [MRUC] has announced that two of the largest and most reputed global consulting companies have become the newest members and subscribers to its flagship product â the Indian Readership Survey.
While consulting companies have been making reference to IRS data and knowledge for a while now in their reports and recommendations to their customers, MRUC has been urging them to become authorized subscribers of the product in order to take full advantage of all its features. As a result of active persuasion by MRUC over the last quarter or so, two of the largest firms â E&Y and KPMG â have now become regular IRS subscribers.
Commented Shaswati Saradar, Director General of MRUC, âReputed consulting companies have always understood the value of the rich and granular data and knowledge offered by IRS. What they were perhaps not aware was the benefit of a full usage license as against borrowing some summary data from other users. It took a bit of time by them to confirm, but we are happy that finally nine leading consulting companies have decided in favour of making legal and authorized usage of the product, by paying a reasonable subscription amount.â
Other consulting companies are in active discussion with MRUC to subscribe to IRS and other MRUC research products. Subscription to a full usage license not only gives user companies all the IRS data on demand, they also get the advantage of a powerful and user friendly software that makes it easy to run a number of types of analyses and draw meaningful conclusions. MRUC and its research agency also provide installation and free user training to subscribers.
MRUC has been working diligently with all stakeholder segments to encourage authorized use of the IRS product, and avoid legal complication arising out of contravention of terms of license and violation of intellectual property rights.
MRUC hopes to announce more consulting firms joining its subscriber base in the near future.