He comes in here from Publicis Communications where he was National Planning Director.
BestMediaInfo Bureau | Delhi | April 27, 2011
Subbu has spent more than a decade and half in advertising and marketing during which he worked at Rediffusion Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro. Some of the leading brands that Subbu anchored include Citibank, Colgate, Procter & Gamble, General Mills, Johnson & Johnson, Unilever, Sony Ericsson, Tata Tea, Tata Sky, Nestleand and TVS.
At Publicis, Subbu was a key global planning resource on a number of brand and knowledge initiatives including authoring the ânew briefâ. While at Saatchi, he was awarded âGoldâ for being the best strategic planner in Saatchi Asia region in 2006.
A passionate academic that he is, Subbu had just written his first book âChattering Classesâ that deals with building brands in a conversational world.
Speaking on his appointment, Joseph George, CEO, Lowe Lintas said âSubbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintasâs partnership with marketers in the non-metro marketsâ
On joining Lowe Lintas, Subbu said, âIâm happy to be here. Lowe always had a strong Planning culture and the planning product is well respected internally and externally. I bought into Joeâs thinking on breaking new ground by being a Planning Entrepreneur hereâ
Congratulations Subbu! May this new assignment of your be proved very fruitful and May you shine like a star at Lowe Lintas! Best of Luck!