Isobar wins digital duties for 2 brands of TATA Housing

Isobar will develop and execute display and social media strategies for TATA Housing's La Montana and New Haven.

BestMediaInfo Bureau | Delhi | April 6, 2011

Aegis Media's Isobar India has won the digital duties for TATA Housing's La Montana and New Haven.

TATA housing is one of India's leading Real Estate Developers, with demonstrated capabilities in Construction, Engineering, Commercial/ IT Parks, Housing and Township development.  They have pioneered the concept of property development by Corporates in India

La Montana is an integrated township with all the amenities one needs. A township with a Mediterranean soul, both in its terraced layout and in its architecture. La Montana is strategically located near Pune.

New Haven is pleasantly located amidst the hills and lush greenery of Vasind, near Thane. New Haven has all the facilities essential for the lifestyle of today - planned modern architecture, open spaces, landscaped gardens, state-of-the-art clubhouse, gymnasium, retail mall and so much more.

The globally leading digital agency from the Aegis Media Group, Isobar has been roped in to develop and execute the brands' Display and Social Media strategies. This follows Tata Housing's high-impact campaign for its La Montana Premium housing range on the traditional media.

Shamsuddin Jasani, Country Head Isobar, comments, “This win and the confidence bestowed by TATA housing on Isobar is the result of some outstanding work, both across display media buying as well as social media,  that we have done. Any agency would be proud to be associated with the TATA name and so are we”

Rajeeb Dash, head marketing services, Tata Housing, says “We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real Estate being an unorganized sector, this initiative will be first of its kind and at the same time there are lots of other opportunities to be explored”.

Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti, across all forms of digital advertising, making it a truly integrated digital offering.

Isobar India is a part of Aegis Media India Group that also includes Carat, the media planning and buying independent, OOH agency Posterscope, Hyperspace (Retail), Brandscope (OOH), Carat Fresh Integrated (Activation) and Vizeum.

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