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Tata Motors Jiyo Dilli Festival associates with Delhi Daredevils

Launches Tata Motors Jiyo Dilli anthem, composed by Dr. Palash Sen.

BestMediaInfo Bureau | Delhi | April 11, 2011

Tata Motors takes the Jiyo Dilli festival to the next level as it reveals the excitement in store for Delhiites. Tata Motors has announced its association with Delhi Daredevils as the Official Vehicle Partner in the IPL and launched the anthem song for Tata Motors Jiyo Dilli Festival at the hands of Ramakrishnan, Vice President, Commercial- Passenger Car Business Unit, Tata Motors, Senior officials of Delhi Daredevils and the guest for the ceremony, Rajesh Pratap Singh, a renowned fashion designer.

With a promise to rock the city, Tata Motors has launched the Jiyo Dilli anthem in association with the very famous rock band, the Euphoria. Written and composed by Dr. Palash Sen from Euphoria, the song echoes the pulse of the city and the Tata Motors Jiyo Dilli Festival. The heart throbbing rock band, comprising of Dr. Palash Sen, D J Bhaduri, Prashant Trivedi, Rakesh Bhardwaj, Ashwani Verma, Amborish Saikia, Vinayak Gupta performed the anthem song live for the Jiyo Dilli festival.

With the cricket fever catching up, the Tata Motors Jiyo Dilli Festival has brought to Delhi one more fun-filled opportunity through its association with the IPL. Tata Motors is the Official Vehicle Partner of the Delhi Daredevils. The Tata Motors Jiyo Dilli festival today flagged off a signature campaign, announcing its association with Delhi Daredevils. As part of this association, a Tata Vista 90 will be driven across Delhi, which will carry signatures of all cricket lovers in the city, to cheer for team Delhi Daredevils. The Jiyo Dilli anthem captures the essence of life in Delhi, and also cheers team Delhi Daredevils.

As an extension of this association, Tata Motors offers all cricket enthusiasts in Delhi a chance to meet the Delhi Daredevils, avail for match tickets and win exclusive merchandise with the ‘Test Drive Karo Daredevil Bano Contest’.

The Tata Motors Jiyo Dilli festivities has also proceeded to the Wills Fashion Week and has roped in Rajesh Pratap Singh- a renowned fashion designer who is showcasing a special Tata Manza, designed by him. The Ace designer has given the Tata Manza its new look to be the show stopper at the Fashion week.

The Tata Motors Jiyo Dilli Festival promises to present multiple opportunities to the Delhiites to participate in events that will keep the Delhiite’s spirits high. 

Tata Motors launched the Jiyo Dilli festival on 15th February 2011, to celebrate the spirit & style of Delhi. From action-packed events to exciting offers and schemes to online discussion forums on life in Delhi - the Tata Motors Jiyo Dilli Festival will present multiple opportunities to the Delhiites to participate in events that will keep the Delhiite’s spirits high.

The festival kick-started with the Vista90 Paintball Shoot-out contest, in which employees of leading corporates of Delhi enjoyed a paintball game while driving in the powerful new Tata Vista90. As part of the festivities, Gauhar Khan joined these corporates and celebrated Holi with them at the Damdama Lake.


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