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Indiatimes partners with YouTube to globally distribute IPL matches

Google will be a non-exclusive partner for IPL content for two years.

BestMediaInfo Bureau | Delhi | April 13, 2011

Indiatimes, the global internet, mobile and audio rights' partner for the Indian Premier League (IPL), has announced its partnership with Google that will enable it to stream all 74 matches of Indian Premier League Season 4 on both ipl.indiatimes.com and on its dedicated YouTube channel, www.youtube.com/indiatimes. Cricket fans across the world will be able to watch complete live-streams, full-length catch-up matches and highlight clips of the entire season.

Under the terms of the agreement, Google will be a non-exclusive partner for IPL content for two years. Both Google and Indiatimes will seek to capitalize upon individual brand strengths and collaborate on monetization efforts both in India and rest of world markets. In addition to web video streaming, the agreement will also enable YouTube to offer catch up clips to users on the mobile platform (http://m.youtube.com).

Rishi Khiani, CEO, Times Internet, said “The DLF Indian Premier League is a key property for Indiatimes and our endeavor is to offer users a world class online IPL experience. Partnering with YouTube is step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over.”

Commenting on the agreement, Gautam Anand, Director Content Partnership JAPAC - Google, said “After the phenomenal response last year, we are delighted to bring back all the action from DLF Indian Premier League Season 4 to our users across the globe. Long form sports content has been a big focus area for us, and we’re excited to partner with Indiatimes to bring live action from IPL Season 4 to cricket fans on YouTube and set a new benchmark in distribution of sports content online.”

Users all over the world will be able to enjoy the entire season both on Indiatimes.com as well as the Indiatimes’ channel on YouTube (youtube.com/indiatimes) with a 5 minutes delay in India, match-length delay in U.S and live webcast for Rest of The World. Match highlights and other catch-up clips will be made available after the matches. Just like last year, fans from Delhi to Melbourne will be able to enjoy all the matches of IPL 2011 and join the action with cricket fans from all over the world on-demand and share their experiences online.

The fourth installment of IPL promises to be more exciting than ever as two new teams Pune Warriors and Kochi Tuskers Kerala have joined the fray to battle it out with the eight veteran squads for the title.


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