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Goafest 2011 Media Abbys: Maxus tops; Lodestar and Mindshare follow
Creativeland Asia remains the second agency to win 2 Gold after Maxus.
Neha S | Goa | April 8, 2011
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India's biggest advertising and awards festival Goafest 2011 announced the Media Abby's awards on Friday evening for which 133 works by 17 agencies were competing for the honour. Maxus remains on top by bagging a total of 10 metals including 2 Gold, 6 Silver and 2 Bronze Abbys. At No.2 is Lodestar UM with 1 Gold, 6 Silver and 2 Bronze Abbys. Mindshare comes at No.3 with total 6 metals with 5 Silver and 1 bronze but without Gold. Creativeland Asia has won 2 Gold metals for its Hippo baked munches campaign.
Take a look at the complete list below:
| BEST USE OF TV | Media Agency | Case Study Title |
| Gold | Maxus | We Mixed India ! |
| Silver | MEC | LG Mallika -E- Kitchen |
| Silver | MEC | The making of a guinness world record |
| Silver | Madison Media Plus | Airtel superstar rating -100% bollywood passion |
| BEST USE OF CINEMA | Media Agency | Case Study Title |
| Silver | Maxus | Take the experience to the consumer |
| Silver | Lodestar UM | Mahindra Two Wheeler Vroom |
| Bronze | Lodestar UM | Break ke baad - a movie like an AFP |
| BEST USE OF NEWSPAPERS AND MAGAZINES | Media Agency | Case Study Title |
| Gold | Maxus | World's First Print Advertising through Co-Creation |
| Gold | Mediacom | "People Read Newspaper.Till we made the newspaper talk!'' |
| Silver | Lodestar UM | Ideas Worth Their Weight In Paper |
| Silver | Maxus | Over 30,000 personalized demos Concurrently! |
| Bronze | Mediacom | "An Innovation that literlly cut through the clutter & competition!'' |
| BEST USE OF OUTDOOR & AMBIENT MEDIA | Media Agency | Case Study Title |
| Bronze | Mudra Max | Philips Mood Lighting |
| Silver | Lodestar UM | We Cover Everything |
| Silver | McCANN World Group | Clothesline |
| BEST USE OF SP.EVENTS & STUNT/LIVE ADVERTISING | Media Agency | Case Study Title |
| Silver | Maxus | N8 PC Missing |
| Silver | Mindshare | Tying the Knot Of 3 Roses |
| BEST USE OF RADIO | Media Agency | Case Study Title |
| Silver | Maidson Media Plus | Airtel 1 Play Fever-From Impulse Entertainment To Incremental Business |
| BEST USE OF INTERNET AND DIGITAL MEDIA | Media Agency | Case Study Title |
| Gold | Creativeland Asia Pvt.Ltd. | Plan T-Tracking Inventory Through Twitter |
| Silver | OMD | Axe Angels Club |
| Silver | Maxus | Cookies Almighty |
| Silver | Mindshare | Cornetto "Luv Reels" |
| Bronze | Isobar | Easytone |
| BEST USE OF SPONSORSHIP | Media Agency | Case Study Title |
| Gold | Lodestar UM | Amul Masterchef 'Tasty Dish Warna Game Finish' |
| Silver | Maxus | FIH World Cup Hockey |
| Silver | Maxus | Evolution of Sponsorship |
| Silver | Madison Media Plus | Airtel Super Star Rating-100% Bollywood Passion |
| Bronze | Maxus | To Break Clutter,add to the clutter |
| BEST USE OF BRANDED CONTENT | Media Agency | Case Study Title |
| Silver | Lodestar UM | Enjoy the Kitkat Break |
| Silver | Mindshare | Cornetto 'Luv reels' |
| Silver | Madison Media Plus | Airtel superstar ratings -100% bollywood passion |
| BEST USE OF MIXED MEDIA | MEDIA AGENCY | CASE STUDY TITLE |
| Silver | Lodestar UM | India-Pakistan -The war for peace |
| Bronze | Mindshare | The little warrior's mission |
| Bronze | Mudra Max | 3Idiots |
| BEST USE OF NEVER BEFORE MEDIA | MEDIA AGENCY | CASE STUDY TITLE |
| Gold | Creativeland Asia Pvt Ltd | Paln T-Tracking Inventory Through Twitter |
| Silver | Mindshare | TyingThe Knot with 3 Roses |
| Bronze | Mudra Max | Western Union: Chand Mubarak |
| Bronze | Lodestar UM | We Cover Everything |
| BEST USE OF YOUTH MARKETING | MEDIA AGENCY | CASE STUDY TITLE |
| Gold | OMD | Clean & Clear Times Fresh Face 2010..Make Me Famous |
| Gold | Mudra Max | 7up Allu Non-stop |
| Silver | Lodestar UM | Coke Shadow |
| Silver | Mindshare | Cornetto 'Luv Reels' |
| Bronze | Mudra Max | 7up Lemon Pattalam Season 2 |
| Bronze | Maxus | N8 PC MISSING |
Agency wise metal tally:
| Gold | Silver | Bronze | Total | |
| Maxus | 2 | 6 | 2 | 10 |
| Lodestar UM | 1 | 6 | 2 | 9 |
| Mindshare | 5 | 1 | 6 | |
| Mudra Max | 1 | - | 4 | 5 |
| Madison | 4 | - | 4 | |
| Creativelad Asia | 2 | - | - | 2 |
| Mediacom | 1 | 1 | 2 | |
| MEC | 2 | 2 | ||
| OMD | 1 | 1 | 2 | |
| McCann Worldgroup | 1 | 1 | ||
| Isobar | - | - | 1 | 1 |
| Total | 44 |
Best Media Info twitted live during Media Abbys awards yesterday. Follow us on twitter for live updates on winners of Creative Abbys.