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Fever 104 FM Appoints Jaideep Banerjee as Programming Head, East

Jaideep has previously worked with Radio City and Friends FM as Programming Head.

BestMediaInfo Bureau | Delhi | April 1, 2011

Fever 104 FM announced the appointment of Jaideep Banerjee as Regional Head, Programming for its east operations. In its move to strengthen the programming team and its stance in Kolkata, Fever 104 FM has appointed Jaideep to look after and boost all programming initiatives. The focus of his assignment will be to strengthen Fever 104’s core focus of innovative programming.

An expert and veteran in the Indian radio industry, Jaideep Banerjee started as a Radio Jockey in 1995. He is attributed to the success of the most popular shows on radio at that time - 'Amazer Long Playing Hour’, ‘Braun Gift a Compliment', Gift a Song, Born Free (a show with Maneka Gandhi on Animal Rights), and Pepsi Campus Rock. He has also hosted a Sports Show on TV for Trans World International and was known to be the leading English Voice-Over Artiste in Delhi. Jaideep has previously worked with Radio City and Friends FM as Programming Head.

Welcoming Jaideep into the Fever 104 FM fold, S Keerthivasan, Business Head, Fever 104 FM, said, “I am pleased to have Jaideep on board and believe his rich experience will be of immense value to Fever 104 FM as it enters the next phase of its growth story in the East. Fever 104 FM has witnessed an encouraging response for it initiatives in Kolkata; with the cumes on a continuous rise and our share gone up to 10%. We look forward to him strengthening and fuelling our robust growth in the city. We have aggressive plans for this year; both in programming and marketing and I am confident that Jaideep’s expertise will help realize our goals.”

Speaking on his new role, Jaideep Banerjee, Regional Head, Programming (Kolkata), Fever 104 FM, said, “Fever 104 FM has been successful in delivering on its brand promise of ‘it’s all about the music’ through unique and innovative programming. I look forward to being a part of the team and working closely to further build on the brands positioning”

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