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Fashion’s Night Out 2011 Global dates announced

India edition to be held on the September 10th, 2011 at the DLF Emporio in Delhi.

April 12, 2011:

The international editions of VOGUE have announced the dates for the global shopping celebration, Fashion’s Night Out 2011.

For the last two years, this unparalleled occasion has exceeded expectations and inspired tens of thousands of people around the globe to visit stores and boutiques to celebrate fashion and shopping.  Fashion’s Night Out is the largest event of its kind, and this year will be no exception, with 17 countries participating, all aiming to support the fashion and retail businesses.

Fashion’s Night Out 2011 will kick off on the 6th September in Russia.  Spain follows on the 7th, and Australia, France, Germany, Italy, Korea, Mexico, Portugal, UK, Brazil (São Paulo) and USA are all choosing 8th September for their events.  Brazil will hold a further event on the 9th in Rio.  Taiwan and India will join in on 10th, with China on the 11th, culminating in Greece and Turkey on 15th September.

Priya Tanna, Editor of VOGUE India, comments, “Call it a luxury fest, a block party or a late-night retail extravaganza, either way Fashion’s Night Out has shaped up into an unique shopping experience for India. Last year the second FNO grew exponentially with 68 premium Indian and international luxury and fashion brands participating, over 18,000 people turning up including Bollywood stars and a successful after-party. This year FNO will have more exclusive merchandise, more deals, steals and wins and more shopping! On September 10, we promise a fashion frenzy like Delhi’s never seen. Yes, it’s going to be big.”

Fashion’s Night Out 2010 in India was an enormous success, generating about over 18000 footfalls.  It offered array of great deals, shoppers availed off exclusive FNO t-shirts designed by Manish Arora and Rajesh Pratap Singh. VOGUE’s celebrity friends donated their favourite luxury bags and shoppers purchased them at a fraction of their original price. The night also unveiled world’s longest embroidered sari by Suneet Verma which found its way to the Limca book of world records. In addition to the glamorous and fun bespoke events created, there was also a charitable element, all the profits incurred were donated to Women IndiaBUILDS – a Habitat for Humanity's initiative. From lucky draws, to showcase of exclusive limited edition designer merchandise, the night was truly a commemoration of fashion.

The various international VOGUE websites, twitter and facebook pages, will be giving regular updates on the event as detail is confirmed.

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