He joins the Activation company from the Aegis Media Group from Lintas IMAG.
BestMediaInfo Bureau | Delhi | April 6, 2011
Dinesh Malhotra, after a successful career in the India Navy, joined Lintas IMAG and, over 10 years rose to be President Linterland. Thereafter, he took over as Senior Marketing Specialist withÂ International Development Enterprises, workingÂ as marketing Â advisor for food security & poverty alleviationÂ programs in India, Nepal, Zambia, Ethiopia, Cambodia, Vietnam, Ghana and other International markets.
Ashish Bhasin, Chairman India & CEO South East Asia said, â With the spectacular success & growth that Carat Fresh Integrated has achieved over the last 6 months, having a head as experienced as Dinesh Malhotra will be a big help to the business leaders, SidharthÂ Ghosh and Sampath Shenoy. Dinesh brings with him over 28 years of experience and with Carat Fresh Integratedâs special thrust on Activation, both rural & urban, this will be a unique strength. The fast growth has encouragedÂ us to invest in this important area of marketing communications.â
Dinesh Malhotra, Senior ViceÂ President, Carat FreshÂ Integrated added â I am delighted to join the Aegis MediaÂ family and am excited about the great potential Carat Fresh Integrated has since there are no professional players in the market with knowledge and experience in both urban & rural activation.â
Idea Cellular, Lipton, Future Group and Mills & Boons are some of the clients of Carat Fresh Integrated, besides the Aegis Group clients like Air Asia, Philips, Tetrapak and others.