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Dinesh Malhotra to head Carat Fresh Integrated

He joins the Activation company from the Aegis Media Group from Lintas IMAG.

BestMediaInfo Bureau | Delhi | April 6, 2011

Carat  Fresh Integrated, the leading Activation company from the Aegis Media Group, announced the appointment of Dinesh Malhotra as the Senior Vice President, heading the business.

Dinesh Malhotra, after a successful career in the India Navy, joined Lintas IMAG and, over 10 years rose to be President Linterland. Thereafter, he took over as Senior Marketing Specialist with  International Development Enterprises, working  as marketing  advisor for food security & poverty alleviation  programs in India, Nepal, Zambia, Ethiopia, Cambodia, Vietnam, Ghana and other International markets.

Ashish Bhasin, Chairman India & CEO South East Asia said, “ With the spectacular success & growth that Carat Fresh Integrated has achieved over the last 6 months, having a head as experienced as Dinesh Malhotra will be a big help to the business leaders, Sidharth  Ghosh and Sampath Shenoy. Dinesh brings with him over 28 years of experience and with Carat Fresh Integrated’s special thrust on Activation, both rural & urban, this will be a unique strength. The fast growth has encouraged  us to invest in this important area of marketing communications.”

Dinesh Malhotra, Senior Vice  President, Carat Fresh  Integrated added “ I am delighted to join the Aegis Media family and am excited about the great potential Carat Fresh Integrated has since there are no professional players in the market with knowledge and experience in both urban & rural activation.”

Idea Cellular, Lipton, Future Group and Mills & Boons are some of the clients of Carat Fresh Integrated, besides the Aegis Group clients like Air Asia, Philips, Tetrapak and others.


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