Crayons Advertising among 7 agencies empanelled with ESIC & NeGP

The combined account size is pegged in the region of Rs.95-100 crores.

Neha S | Delhi | April 25, 2011

Crayons Advertising has won two prestigious govt businesses, ESIC (Employees State Insurance Corporation) and NeGP (National e Governance Programme). The combined ad spends of these two accounts is about Rs 100 Crores. The agency has been empanelled after a multi-agency pitch where dozen of mainline agencies had participated.

Besides Crayons, NeGP has empanelled Percept, Span Communications and Concept also whole ESIC has brought R K SWAMY BBDO, Interpub, Span Communications, Goldmine and Concept along with Crayons Advertising.

Speaking on the development, Ranjan Bargotra, President, Crayons Advertising, says, “Not too many people know about the huge potential of the accounts like ESIC and NeGP which provide the opportunity to explore beyond TV and print campaigns. We look forward for these interesting assignments.”

Neha@BestMediaInfo.com

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