The combined account size is pegged in the region of Rs.95-100 crores.
Neha S | Delhi | April 25, 2011
Crayons Advertising has won two prestigious govt businesses, ESIC (Employees State Insurance Corporation) and NeGP (National e Governance Programme). The combined ad spends of these two accounts is about Rs 100 Crores. The agency has been empanelled after a multi-agency pitch where dozen of mainline agencies had participated.
Besides Crayons, NeGP has empanelled Percept, Span Communications and Concept also whole ESIC has brought R K SWAMY BBDO, Interpub, Span Communications, Goldmine and Concept along with Crayons Advertising.
Speaking on the development, Ranjan Bargotra, President, Crayons Advertising, says, âNot too many people know about the huge potential of the accounts like ESIC and NeGP which provide the opportunity to explore beyond TV and print campaigns. We look forward for these interesting assignments.â
My Heartiest Congratulations to Mr. Ranjan Badgotra and his team. Great Achievement guys! Keep it up..!!