BIG CBS enters distribution deal with SCOD-18 & Home Cable

Further increases customer base for its three English entertainment channels in the key market of Mumbai

BestMediaInfo Bureau | Delhi | April 7, 2011

BIG CBS Networks Pvt. Ltd has signed the distribution deal with SCOD-18& Home Cable - a company operated by a consortium of Mumbai's cable operators, has launched its own digital and analog cable services, to further strengthen its distribution network in one of the most relevant markets of Mumbai. With effect to this alliance, the channel has further strengthened the distribution network to vast populace of relevant households.

SCOD-18 & Home Cable customers can now enjoy the latest, freshest and hottest shows on BIG CBS Prime with hit shows like NCIS, Bellator, Survivor and BIG CBS LOVE with shows like Oprah Winfrey, America's Next Top Model, Rachel Ray straight from the US. Further, the network's soon to be launched channel BIG CBS SPARK will also be available on this platform.

Speaking on the occasion, Arup Gopikrishna, Vice President Distribution said, “BIG CBS Prime in a short span of time has managed to slide up to number 3 position and BIG CBS Love is also grabbing eyeballs. With a strong distribution network we want to reach the Channel to all relevant audiences who seek near live, international English entertainment. We are excited to reach the customers of SCOD 18 world class entertainment in their homes.”

CBS PRIME is already available across over 30 Million HH's in all major digital cable and DTH platforms like Hathway, In Cable , Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, Videocon D2H , Airtel Digital TV and now on SCOD-18 & Home Cable. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.

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