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ad:tech India witnesses overwhelming participation

Signifies India’s emergence on world digital marketing map.

BestMediaInfo Bureau | Delhi | April 28, 2011

ad:tech, the world's No.1 technology and advertising event, made its India debut on yesterday at The Leela Kempinski, Gurgaon with the promise of an eventful two-day programme packed with insightful sessions and hands-on workshops by global digital marketing experts. The interactive advertising and technology conference that has travelled across 7 countries aims to offer the burgeoning digital advertising and marketing space with the tools required to succeed in today’s technology-driven world that is dynamic, real-time and socially-networked.

This first India edition of ad:tech is being organized by New Delhi-based NetworkPlay Media, in partnership with UK-based DMG Events, and brings together industry stalwarts including CEO’s, CMO’s, Brand Managers, Media Buyers, Product Managers, Media Planners and Service Providers among others.

Sharing his excitement at the successful launch, Rammohan Sundaram, Event Chairman ad:tech India and Founder, CEO & Managing Director at Networkplay Media Pvt Ltd, said, “Our team has been working relentlessly towards making this first edition of ad:tech in India a success and we’re overwhelmed with the immense support we have received from all sponsors and participants. ad:tech has been the preferred resource and destination for digital marketers over the world with its respected roster of speakers, workshops and exhibitors, and we hope that the delegates at this India event will find it value-adding.”

The event was flagged off with encouraging remarks by Susan MacDermid, President- Digital Marketing Division, DMG Events, who said, "New Delhi's fantastic inaugural ad:tech, the largest event of the digital marketing industry, is proof of the dramatic upsurgence of digital in India".

The two-day event features 85 speakers deliberating on themes ranging from interactive television, mobile advertising and social marketing, to the dynamics of the client-agency relationship, metrics, and the future of marketing. Other themes that are being discussed at the event include SEO and SEM strategies, advergaming, location-based services and social commerce. The event has representations from global brands including Unilever, Facebook, Google, PepsiCo, Coca Cola, Reliance, SapientNitro, ibibo, Microsoft, D2 Communications, comScore, Jet Airways, Nielsen,, Yatra Online, Conde Nast, ICICI Lombard, Info Edge, Perfetti Van Melle, among several others.

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