The 360 degree campaign includes Print innovation with The Times of India today; launched TVC yesterday; watch the TVC here.
Neha S | Delhi | March 31, 2011
Volkswagen has launched its new marketing campaign based on the theme of 'Think Blue', an innovation that has been designed to showcase the Brand's key corporate objective of sustainability.
The campaign will run across print, television, outdoor and digital mediums to connect with the Volkswagen target audience, and to emphasize that environmental protection is priority for Volkswagen.
Besides a TVC launched yesterday during India-Pakistan semifinal match yesterday, the company has executed a print innovation with The Times of India today in which TOI has used the blue color for its entire headings.
Watch the TVC here:
The campaign will help establish 'Think Blue' as an expression of the Brand's corporate mindset and a firm feature in its ecologically sustainable activities.
Speaking on the thought behind the innovation, Lutz Kothe, Head of Marketing and PR Volkswagen Group Sales Pvt. Ltd. explained, “Think small democratized mobility across the world; Think Blue. is set to achieve sustainable mobility. It is a firm feature of the Volkswagen Brand's ecologically sustainable activities and sets the direction for a more efficient driving future.”
The Think Blue initial campaign will be followed by a 360 degree sustained campaign over the coming few months.
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