Adopts innovative outdoor plan showcasing mammoth cut outs and power-driven wings for the Movie of the Month.
BestMediaInfo Bureau | Delhi | March 25, 2011
Innovation has a new address with UTV Action! The high intensity action channel known for its cutting edge initiatives takes one step forward with a unique endeavor to promote its ‘Movie of the Month- Legion.’ Replicating posters of the film, hoardings with huge cut outs of the angle will be placed at prominent places. In addition, these hoardings will have motorized wings illuminated with a fascinating glow.
Aimed at giving its patrons a surreal experience, the hoardings for Legion will include billboards and mobile vans that will be strategically placed across Mumbai and Gurgaon. The hoardings have been designed in two ways, one with the cut outs and the other with cut outs and motorized wings to ensure that this attraction does not go unnoticed.
Speaking on the initiative, Kunal Mukherjee, Marketing Head, UTV Action explains, “Today outdoor has become a huge medium to capture attention especially when people are caught in traffic. With an initiative like this we are sure to attract eyeballs especially with the enormity of the cutouts and the moving wings which also emit a glow. This being the first time that Legion will be shown on television in Hindi, we have bought in a larger than life experience.”