Creates new business unit to be headed by Tyroo’s old hand Siddharth Puri; Piyush Rathi joins as National Sales Head.
BestMediaInfo Bureau | Delhi | March 17, 2011
Tyroo Media one of the largest horizontal Ad Networks with their offices in Gurgaon/NCR, Mumbai and Bangalore have announced few additions in their Sales and Performance team as they continue to grow and are expanding both its services and clients.
Nitin Chowdhary, Business Head, Tyroo Media said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”
Nitin further added, “Given our growth, we see the need to segregate our business into two broad areas. Given the rapid increase in Internet businesses, we’ve created a business unit that will focus on serving the digital marketing needs of these advertisers. Siddharth Puri, who is an old hand at Tyroo, will now be running this newly created, Performance business. Also, given the rapid increase in adoption of digital media advertising by brands, we’re creating a focused team to develop and grow this business. Piyush Rathi, who comes from digital agency and television ad sales background, joins us as the National Sales Head. I wish both Siddharth and Piyush tremendous success in their respective roles.”
Speaking on his role, Siddharth Puri, Head of Tyroo’s Performance business expanded, “Tyroo is seeing tremendous growth in the performance services especially for Internet advertisers in verticals such as jobs, matrimony, travel, e-commerce, classifieds and others. I am pleased to announce that Geetu Ahuja, who has almost a decade of Internet Marketing experience, has joined us as Head of Performance Delivery. Given her strong understanding of online marketing and her extensive experience with large clients, she will add immense value to Tyroo.”